United Way of Lake County needed to develop a fundraising campaign for their nonprofit.
What We Made
We came up with the idea of developing this campaign around the idea of ‘Community Heroes’. Everyone in the community can become a hero and donate to the United Way of Lake County. So, we produced a brand film that featured neighborhood kids getting together for their weekly club meeting. During the meeting, they decide to pool their financial resources together to help support United Way of Lake County.
How We Did It
We created a script where the kids were in their clubhouse and talked about what they’d be doing with their money. We cast the project with six kid actors, a turtle and a frog. We created a full clubhouse setup and designed it to look like a real clubhouse. And we filmed everything in one day.
How We Delivered It
The film was released online and was accompanied by a still photo campaign that was released to businesses in the community.
Production Stills
