What We Made
We created a series of three vertical videos for Starry that brought bold, attention-grabbing energy to TikTok. Each piece was designed to feel visually disruptive and perfectly suited for social media. The first video featured animated Starry cans dancing in sync with a catchy music track, bringing personality and rhythm to the brand’s target demographic. The second video took the form of a photo album montage, filled with rapid-fire, visually striking clips that captured the wild and playful spirit of the beverage. The third video leaned into nostalgia, gamifying the product by placing it in a pixelated obstacle course reminiscent of 1990s video games, complete with stylized animation and retro aesthetics.
How We Did It
We began by digging into the brand’s existing asset library, finding opportunities to reimagine footage in unexpected ways. From concepting through final delivery, our team handled creative development, animation, editing and post-production. To enhance each video’s vibe, we secured and licensed the perfect music tracks. For the third concept, we incorporated pixelation and retro motion graphics to echo the nostalgic look of ‘90s arcade games.
How We Delivered It
All videos were optimized for vertical viewing and tailored for TikTok’s algorithm-driven feed. The final assets were handed off in platform-ready formats for paid social distribution, complete with dynamic visuals, licensed audio, and seamless loop timing — ready to catch thumbs mid-scroll.
