What We Made
Salem Methodist Preschool approached us to help them increase enrollment. We created a fresh, modern logo and built a new website that clearly communicated the school’s inclusive mission and standout programs. Our team produced engaging photo and video content, managed a targeted social media ad campaign, and led public relations efforts that secured media coverage in local outlets. We extended the school’s visibility through strategic out-of-home (OOH) advertising, placing eye-catching signage and banners in high-traffic community areas. We also brought the brand to life during the town’s Fourth of July parade with custom superhero capes, brochures with QR codes and banners, making a memorable impression. The results? Inquiries surged, enrollment jumped by 66% and social media page views increased 25,588%.
How We Did It
We began by immersing ourselves in the school’s culture…interviewing staff, observing classrooms, and listening to parents. This helped us understand what made Salem Methodist Preschool special and informed every creative decision. Our design team developed a visual identity that felt both playful and professional, while our web developers ensured the new site was mobile-friendly and easy to navigate. We shot original photography and video that highlighted the joyful, inclusive spirit of the school. Simultaneously, we launched a targeted social media campaign to build local awareness, supported by a strategic PR push that earned valuable coverage in community news outlets.
How We Delivered It
Our team delivered a comprehensive brand transformation with precision and heart. All assets…from the website and logo to printed materials, digital ads, billboard ads, and parade visuals were delivered on schedule and optimized for immediate use. We equipped the preschool staff with editable templates and provided a launch plan to roll out the new brand across all platforms. Our ongoing social media ad management and content support ensured the momentum continued beyond launch. The preschool is now not only better known in the community but better positioned to grow and thrive.
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