AARP Chicago championed Chicago’s new Additional Dwelling Unit (ADU) ordinances, which allow people to create additional living spaces so people can live with their family as they get older. Delack Media Group created a website experience complete with moving video elements.
For the campaign, we designed and developed a completely customized website where Chicagoans could view more information and learn about ADUs. In the design, we wanted to highlight the emotional experience home creates and what it looks like to have multigenerational housing opportunities. Imagery and moving video elements were added throughout the site design to highlight that human touch.
