When Hurricane Harvey landed in Houston, Texas, it left behind a wake of destruction. Hundreds of thousands of homes were flooded and destroyed. Ryerson saw the effect this had on its employees, their families and customers. The community has helped them rebuild. They wanted to give back.
What We Made
Ryerson employees gathered food and supplies to donate to the Houston Food Bank, the largest food bank in the country. The donated supplies were then loaded on a Ryerson truck and delivered to the food bank where employees volunteered for a day. This video chronicles that story.
How We Did It
Our video production crew flew to Houston, Texas and filmed the day documentary style. We had two cameras and an audio operator on site to capture the non-scripted sound.
How We Delivered It
The video was distributed on social media and on the company's website.