High Jump is a Chicago nonprofit that offers two-year, tuition-free academic enrichment programs to qualifying youth in Chicago. The programs include rigorous academic and leadership development. Students attend weekend sessions totaling 350 annual instructional hours to study advanced coursework in math, science, writing, reading and the arts. The purpose of the video was to show donors the impact this nonprofit has on Chicago youth.
The video was very moving and perfectly captured the inspirational message High Jump wants to convey.
What We Made
We worked with our client to select several students to profile. All of them had compelling stories as to why High Jump changed the course of their lives forever..
How We Did It
We filmed for three days, gathering the interviews and b-roll to help tell each of the student's personal stories.
How We Delivered It
The video was first shown at the nonprofit's gala. The event far exceeded fundraising goals with a total of $1,170,775 being raised! This was $70K over their fundraising goal and an increase of over $200K from last year's benefit!