Augmented reality is an amazing technology but when you pair it with kid's toys, the possibilities are mind blowing. When we first found out about these toys, we were amazed. Our task was to produce a series of social media videos to accompany the launch of these new toys.
What We Made
We made two social media videos. Each of them were :30 long; digestible for online and social media viewing..
How We Did It
We coordinated all aspects of the production: from scripting/storyboarding, casting/location scouting to filming and editing. Everything was filmed in one day in Barrington, IL.
How We Delivered It
The videos were distributed via YouTube and social media