If there’s one mistake we see businesses make over and over again, it’s this: They think their product (or service) is the star of the show. It’s not. Your audience doesn’t wake up wondering how your product was made, what features it has, or why your company is different from […]
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On August 16, 2025, entrepreneur Alex Hormozi launched his third book, $100M® Money Models, with a day-long live YouTube event that treated the release like a televised special and funneled viewers to a single offer window. His company is called Acquisition.com. The flagship bundle, which was framed as “my most […]
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