If there’s one mistake we see businesses make over and over again, it’s this: They think their product (or service) is the star of the show. It’s not. Your audience doesn’t wake up wondering how your product was made, what features it has, or why your company is different from […]
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As part of a partnership between Coca-Cola and Walgreens for it’s #CokeHappyHour brand activation campaign, we were hired to create a street marketing event in Chicago. During the marketing event, brand ambassadors were handing out free Coke beverages and other Coke swag to people who visited the Magnificent Mile Walgreens […]
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