L.L.Bean and The Trust for Public Land are getting people outside. Through this partnership, a once rundown mini golf course on Chicago's West side is now restored for everyone in the neighborhood to enjoy once again!
We documented the progress of this outdoor project from concept to completion. As part of a marketing campaign to get visitors to the park, we developed the concept of producing this FPV (first person view) drone video. As the micro drone would fly through the mini golf course and newly renovated park, we had 15 actors enjoying various aspects of the area.
Sunset at Douglass Park in Chicago
The campaign was released online via L.L.Bean's website and social media channels (Facebook, Instagram and YouTube). In its first week of being released, the campaign received thousands of views, likes, shares and comments.
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