Erin’s Law is named after childhood sexual assault survivor, author, speaker and activist Erin Merryn. “Erin’s Law” requires that all public schools in each state implement a prevention-oriented child sexual abuse program for students, school personnel and parents/guardians. Erin had seen our video production work online and asked us to produce two PSAs that would air on cable television and social media.
What We Made
We produced two PSAs that would primarily air on cable television; a :30 and a :15 cutdown. The PSAs also were shared on social media and received over 10k views in the first few days, hundreds of shares and lots of engagement online.
How We Did It
We received a message Wednesday around 4p asking how quickly we could put together a PSA. We coordinated a home and school to film in, 1 ton lighting truck & grip, Director of Photography, Camera Operator, Audio Operator, Makeup and Hair Stylist all for filming on Monday. The two PSAs were edited, colored, audio mixed, and delivered to the client by 4p the next day!
How We Delivered It
Two PSAs (:15 & :30) were delivered for both broadcast and online streaming formats.
“The PSA has aired for two days and I have already received dozens of emails this weekend of people who saw it sharing their own stories or asking how to get involved.” -Erin
Turning the story of a childhood tragedy into advocacy
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