Mane In Heaven is a nonprofit organization based in the Northwest Chicago suburb of Barrington. It provides animal-assisted therapy programs thru their miniature horses. They travel around the Chicago area to promote kindness, empathy and well-being.
As with many nonprofit organizations, figuring out creative ways to fundraise became one of their priorities for this year. The nonprofit had used video production in the past for fundraising and marketing purposes but the messaging wasn’t quite on target. So, we worked with the nonprofit on messaging and created a storyline that would impact viewers on an emotional level.
When we are documenting nonprofit organizations, we oftentimes film soundbites or other material that we just didn’t plan…and that’s the nature of documentary filmmaking. You capture the moment. In this case, we had planned to document the nonprofit‘s visit to Shriner’s Hospital for Children – Chicago. The moment we captured with Phoenix was one of the first things we filmed there and that moment became the emotional peak of the fundraising film!