Lake Forest Video Production Tag

School Referendums: The Benefits Of Using Video

School district referendums are crucial for providing the necessary resources and funding to maintain and improve educational facilities. However, because of the complexity of school district referendums, they can be challenging to effectively communicate all of their facets to different audiences such as the community, staff, and students. The use of video can be a powerful tool for educating and engaging people about a school district’s upcoming referendum.

Videos are more engaging and memorable than traditional methods of communication such as newsletters, brochures, websites, email blasts, PowerPoints or speeches. They allow viewers to see and hear the message, which makes it easier to understand and retain. Videos can also convey emotions, tone, and body language, making them more memorable and impactful.

When it comes to a school district’s referendum, videos can be used to showcase the current conditions of the school district’s facilities and infrastructure, highlight the improvements and upgrades that are needed, and provide an overview of the referendum’s goals and objectives. The videos can also explain how passing a referendum could benefit the school district and its community.

We were hired by Lake Forest Community High School District 115 to educate their community about the proposed $105.7 million 20-year bond referendum. Through a series of videos, we were able to show viewers inside the historic 88-year-old building. Voters passed the referendum, which will support important improvements to significantly extend the useful life of the school district’s buildings, reduce costly emergency repairs, enhance safety and security, and improve ADA accessibility.

Using video to educate the community, staff, and students about the school district’s upcoming referendum can also be more inclusive. Videos can be translated into different languages or have closed captioning, making it easier for non-English speakers and people with hearing impairments to understand the message.

Video content can be distributed through various channels such as social media, school websites, and newsletters. It can also be played during school events, parent-teacher conferences, and community meetings. By using a variety of distribution channels, the school can reach a broader audience and increase the chances of a successful referendum.

All of the school referendum campaigns we have worked on have passed voter approval. Video is a powerful tool for educating and engaging the community, staff, and students about a school districts’s upcoming referendum. The power of using video in any referendum project should not be discounted. By using video content and distributing it through various channels, school districts can effectively educate community stakeholders so voters can make informed decisions.

To view more of the successful school referendum campaigns we have worked on, CLICK HERE.

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Township High School District 113 Teacher and Staff Profile Video Series

Township High School District 113, which covers Deerfield High School and Highland Park High School in Chicago’s North Shore, hired Delack Media Group to produce a series of teacher profile videos.

The District 113 vision states they have a “Passion for potential, everyone, everywhere.” That passion for student potential is realized because of the teachers and staff. Through this video production, we’re able to take a unique look inside these public high school classrooms from the educator’s lens. We sit down and talk to them about the passion for excellence in District 113 that drives the passion for student’s potential.

Through this video series, the Deerfield and Highland Park communities were able to see what it’s like inside the classroom and hear the educator’s passion in their own words.

Each of the videos in this series were released to their school communities on a monthly basis throughout the school year on the school district’s website, school websites, email newsletter, and shown during the Board meetings.

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