Illinois School Referendum Video Production Tag

School Referendums: The Benefits Of Using Video

School district referendums are crucial for providing the necessary resources and funding to maintain and improve educational facilities. However, because of the complexity of school district referendums, they can be challenging to effectively communicate all of their facets to different audiences such as the community, staff, and students. The use of video can be a powerful tool for educating and engaging people about a school district’s upcoming referendum.

Videos are more engaging and memorable than traditional methods of communication such as newsletters, brochures, websites, email blasts, PowerPoints or speeches. They allow viewers to see and hear the message, which makes it easier to understand and retain. Videos can also convey emotions, tone, and body language, making them more memorable and impactful.

When it comes to a school district’s referendum, videos can be used to showcase the current conditions of the school district’s facilities and infrastructure, highlight the improvements and upgrades that are needed, and provide an overview of the referendum’s goals and objectives. The videos can also explain how passing a referendum could benefit the school district and its community.

We were hired by Lake Forest Community High School District 115 to educate their community about the proposed $105.7 million 20-year bond referendum. Through a series of videos, we were able to show viewers inside the historic 88-year-old building. Voters passed the referendum, which will support important improvements to significantly extend the useful life of the school district’s buildings, reduce costly emergency repairs, enhance safety and security, and improve ADA accessibility.

Using video to educate the community, staff, and students about the school district’s upcoming referendum can also be more inclusive. Videos can be translated into different languages or have closed captioning, making it easier for non-English speakers and people with hearing impairments to understand the message.

Video content can be distributed through various channels such as social media, school websites, and newsletters. It can also be played during school events, parent-teacher conferences, and community meetings. By using a variety of distribution channels, the school can reach a broader audience and increase the chances of a successful referendum.

All of the school referendum campaigns we have worked on have passed voter approval. Video is a powerful tool for educating and engaging the community, staff, and students about a school districts’s upcoming referendum. The power of using video in any referendum project should not be discounted. By using video content and distributing it through various channels, school districts can effectively educate community stakeholders so voters can make informed decisions.

To view more of the successful school referendum campaigns we have worked on, CLICK HERE.

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School Referendum Video Production


We produce school referendum videos for school districts around the country and have a pretty good track record of doing it. All of the school referendum projects we have worked on have passed voter approval. Using video to communicate your school district’s needs to community stakeholders is becoming increasingly important. With our school referendum video production work, we are able to interview staff and community members, visually show people what’s happening inside the buildings, and use graphics and music to present a professional video production for school district communities.

Still photos and text can only do so much but when we actually show students moving around in a building, and how people use various spaces in a school, it has a better way of visually communicates your needs. We have worked with many different school districts and have the experience to do a full analysis of your school district’s referendum project and develop a comprehensive video production plan to target the right messaging around your audience. We have a strong track record of producing referendum videos that get winning votes in the community.

Throughout this blog post, we have provided various examples of our school district referendum video production work.

The series of videos above were produced for Maine Township High School District 207. For this project, we produced a main overview video and videos that focused on certain topics. Those topical videos were distributed on social media and the school district’s website. The main overview referendum video was shown at board meetings, community meetings and was also on the school district’s website page about the referendum. After this video series was developed, the $195 million bond referendum passed.

Lake Forest High School District 115

During their first referendum attempt since COVID, we were hired by District 115 to help educate their community about the $105.7 million referendum to protect and improve the historic 88-year-old Lake Forest High School. We produced a series of vertical social media videos and horizontal videos that were distributed on the school district’s website and shown at community meetings. Voters passed the referendum.

Hinsdale Township High School District 86

Hinsdale Township High School District 86 hired us to create this video for their referendum campaign. After this video was created and distributed throughout the community,they passed a $140 million referendum.

Community Consolidated School District 15


As part of an initial exploratory phase, Community Consolidated School District 15 hired us to produce a series of videos about its infrastructure and programming referendum to educate their board and community members about existing challenges. The videos focused on different aspects of their overall needs. After watching the videos, the school board was able to provide guidance about what areas to focus on during their next discovery phase and the project was given the green light. An additional set of videos were produced to educate community members about their referendum plans. The “Moving 15 Forward Overview Video” was selected as a winner in the 2022 Illinois Chapter of the National School Public Relations Association’s Communications Contest. The $186 million Moving 15 Forward plan passed voter approval. $93 million will come from District 15 funds and $93 million from the referendum.

New Trier Township High School District 203

Voters rejected several referendum attempts for New Trier Township High School District 203, but after the referendum passed, we were hired to produce a video that highlighted the project to educate community members about the importance of the project. While this video was playing to a large community audience, many viewers were moved to tears.

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Hinsdale School District 86 // Referendum Video


Hinsdale Township High School District 86 needed a video produced to educate community members on why they planned to include a referendum vote on their next election’s ballot. We worked with school administration to identify the shots we’d need to film and the people we needed to interview.

Hinsdale Video Production

Over the course of three days, we filmed various ground and aerial shots and interviews at their two campuses (in Hinsdale and Darien). All of the footage was edited and produced into a video that was shared on the school’s website, social media, and shown at the school board meeting.

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