Chicago Video Marketing Tag

5 Reasons Why Solar Companies Should Use Video Marketing

Solar installation companies are becoming increasingly popular as more people recognize the benefits of renewable energy sources. However, with the increase in competition, it can be challenging for solar companies to stand out and effectively market their services. This is where video marketing comes in.

ilumen Solar is a solar panel installation company in Barrington, which is in the Northwest suburbs of Chicago. The solar company hired us to produce a series of videos to help market their services. One main video focused on a case study and another two videos focused on testimonials from customers.

Video marketing is a powerful tool that allows solar installation companies to showcase their services, products, and values in a way that connects with their target audience. Here are some reasons why video marketing is essential for solar installation companies:

Engages with the audience:
Video marketing is a great way to engage with potential customers. It allows you to showcase your solar installation process, the benefits of solar energy, and how your company is different from others in the market. By visually demonstrating your services and expertise, potential customers can get a better understanding of what you offer and how you can help them.

Boosts conversion rates:
Video marketing has been proven to increase conversion rates. According to research, viewers are 64% more likely to make a purchase after watching a product video. By creating compelling and informative videos, solar installation companies can help potential customers understand the value of their services and make informed decisions.

Builds trust and credibility:
Solar installation can be a significant investment for homeowners and businesses. By creating informative and transparent videos about your solar installation process and services, you can build trust and credibility with your audience. When potential customers feel that they can trust your company, they are more likely to choose you over competitors.

Increases brand awareness:
Video marketing is an effective way to increase brand awareness. When you create high-quality videos, you can share them on social media platforms like YouTube, Facebook, and Instagram. By doing so, you can reach a wider audience and introduce your brand to potential customers who may not have known about your company otherwise.

Helps with search engine optimization:
Videos can also help with search engine optimization (SEO). By optimizing your videos with keywords related to solar installation, you can increase your visibility on search engines like Google and Bing. This can help potential customers find your company more easily and increase traffic to your website.

Video marketing is an essential tool for solar installation companies. By creating engaging, informative, and transparent videos, you can increase brand awareness, build trust and credibility, and boost conversion rates. If you’re a solar installation company looking to grow your business, consider investing in video marketing.

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palatine video production

MisterHomes // Video Branding and Testimonials


We started planning for this testimonial video production about a year ago. MisterHomes is a real estate agency based in the Northwest Chicago suburb of Palatine, Illinois. However, they service the entire Chicago real estate market. They wanted to increase their suite of videos while educating potential clients about their real estate services.

We developed a video marketing plan that involved the video production of a real estate branding film. After that was created and posted on the company’s website, we produced a series of testimonial videos. They were filmed in Palatine, Schaumburg, and Wadsworth, Illinois over the course of two days. During pre-production, we learned more about each client’s story and really focused in on putting viewers in their shoes through the visuals we filmed and storytelling. All of the videos were edited. We also created a compilation and social media video cutdowns. The series was added to our DVD style streaming menus where a library of videos can be selected and viewed.

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Chicago Video Production

Lowe’s // Helping Build Strong Communities

The Chicago Housing Authority (CHA) provides affordable housing to more than 62,000 low-income families. To help with that mission, they needed a supplier who shared their vision.

Chicago Video Production

Lowe’s Home Improvement began working with the CHA to provide safe places for Chicagoans to live. Lowe’s hired us to produce a storytelling-based interview video production about this exciting new partnership.

Chicago Video Production

For this Chicago video production, we filmed for three days on the project. The first day, we filmed an interview with CHA’s CEO, Eugene Jones Jr. and an interview with a CHA resident. During the second day, we filmed a timelapse and b-roll at the Lowe’s Lincoln Park store and several CHA housing units. Both days, we filmed with our A7Sii camera. The third day was reserved for aerial drone filming . The client logged the interviews and created a script from which we edited the footage and provided to them to do a final cut and color. The video production first played at an employee meeting and was later shared on the company’s news website and social media.

Chicago Video Production

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