Chicago Doctor Video Production Tag

South Barrington TV Commercial Video Production

Derick Dermatology | TV Commercial

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As a Chicago video production company, we’re always looking to push the creative envelope. Many would say it’s impossible but we were able to produce a complete TV commercial in Chicago and South Barrington with a cast and crew of 15 people…from concept to delivery…in a month! Here’s how we did it:

Derick Dermatology is a dermatologist with medical offices in the Northwest Chicago suburbs of Arlington Heights, Barrington, Crystal Lake and Lake Zurich. Shortly after the New Year, their team contacted us about producing a commercial in time to air during the 89th Academy Awards Oscars TV broadcast. The deadline for delivery of the TV spot to Comcast was exactly a month from the day we met. To come up with a concept, storyboard, script, assemble a cast and crew of 15 people, scout multiple locations, film, edit, color, and mix all within a month is no easy task but we were of course up to the challenge!

South Barrington TV Commercial Video Production

We had worked with the Derick Dermatology team in the past and they’ve been an amazing partner. Whenever, we’re presented with a short turnaround project, the ability to communicate back and fourth with our clients quickly is paramount to meeting deadlines. The Derick Dermatology team was amazing and were always available any time of the day to quickly make decisions. Given the complexity of this project, we knew that having them as a client again for this short turnaround TV commercial project would be a perfect fit.
TV Commercial Spot Creative Treatment
THE CONCEPT

Our client wanted to launch a new “Live In Your Skin” marketing campaign. It would include a multi-platform approach with digital, broadcast, and print involved. After presenting several concepts to our client, they came up with the idea of wanting to show a potential patient in everyday situations where they were clearly comfortable in their skin. We brainstormed different locations and were limited due to the time of year (January) in Illinois.

Beautiful Chicago Pool TV Commercial

We scouted several potential locations and were able to find a beautiful pool in Chicago, a warehouse space (also in Chicago), and a home in South Barrington where we could film the commercial. A huge thanks to the team at 73 East Lake in Chicago for being so accommodating to our talent and crew and Heidi Seagren of Jameson Sotheby’s International Realty in Barrington who coordinated filming in the South Barrington home.
South Barrington Commercial Video Production

Credit: Peter Thompson Photography

We also worked with our client to cast talent for five on-camera roles. All of the roles were filled in about two weeks.

South Barrington TV Commercial Production

THE TIMELINE

With a month from first meeting to delivery, the turnaround on this project was quick. Within 10 days of our first client meeting, we provided a creative concept, storyboard, potential filming locations, talent selections, and script. After decisions were made at the creative meeting, we worked on finalizing talent contracts and negotiating locations for filming. We also worked with our voiceover talent on voicing the script before filming even occurred. That way, we had that part in the bag already. We filmed everything over a very busy two days. The day after the final shoot, we started on editing. All of the final scenes were selected, tweaked, colored, and sound was mixed. We worked over the weekend to get everything done. Post production was finished in five days.

1/6-First client meeting
1/16-Presented creative concept, filming locations, talent options, and script
1/31 & 2/1-Field Production & Filming
2/6-Final delivery to client

The final spot was then delivered to Comcast for broadcast during the E! Live from the Red Carpet Preview party.

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Evanston podiatrist medical web video production in Chicago

Evanston Podiatric Surgeons

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Evanston Podiatric Surgeons wanted to connect with potential patients beyond the text and photos on their website. Led by Dr. Tayeb Hussain, the Evanston, Illinois medical practice hired Delack Media Group to produce a web video that would appear on their re-branded website and other social media outlets (including YouTube and Facebook). With their end result in mind, we went with a storytelling approach, interviewing patients and employees at the practice. By hearing the doctors and patients talk about the practice in their own words, we felt the viewer would have a better connection to the message. Dr. Hussain is also part of the North Shore University Health System in Evanston, Illinois. So, we were able to film several scenes on their hospital campus.

Having the video on Google also helped with SEO (Search Engine Optimization). Their website’s Google ranking for “Evanston Podiatrist” stayed at the number one and two slots, but the YouTube video we uploaded bumped out whichever entry was in the #6 position. This gave the medical practice three of the first six Google results for “Evanston Podiatrist”, which greatly increased visibility on the search engine.

Chicago Illinois web video production improved Google ranking for Evanston Podiatrist
Here is how the video appeared on their newly branded website:
Evanston podiatrist medical web video production in Chicago

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