Evanston Podiatric Surgeons wanted to connect with potential patients beyond the text and photos on their website. Led by Dr. Tayeb Hussain, the Evanston, Illinois medical practice hired Delack Media Group to produce a web video that would appear on their re-branded website and other social media outlets (including YouTube and Facebook). With their end result in mind, we went with a storytelling approach, interviewing patients and employees at the practice. By hearing the doctors and patients talk about the practice in their own words, we felt the viewer would have a better connection to the message. Dr. Hussain is also part of the North Shore University Health System in Evanston, Illinois. So, we were able to film several scenes on their hospital campus.
Having the video on Google also helped with SEO (Search Engine Optimization). Their website’s Google ranking for “Evanston Podiatrist” stayed at the number one and two slots, but the YouTube video we uploaded bumped out whichever entry was in the #6 position. This gave the medical practice three of the first six Google results for “Evanston Podiatrist”, which greatly increased visibility on the search engine.
Here is how the video appeared on their newly branded website: