Barrington Video Production Tag

5 Reasons Why Solar Companies Should Use Video Marketing

Posted at h in Corporate Video

Solar installation companies are becoming increasingly popular as more people recognize the benefits of renewable energy sources. However, with the increase in competition, it can be challenging for solar companies to stand out and effectively market their services. This is where video marketing comes in.

ilumen Solar is a solar panel installation company in Barrington, which is in the Northwest suburbs of Chicago. The solar company hired us to produce a series of videos to help market their services. One main video focused on a case study and another two videos focused on testimonials from customers.

Video marketing is a powerful tool that allows solar installation companies to showcase their services, products, and values in a way that connects with their target audience. Here are some reasons why video marketing is essential for solar installation companies:

Engages with the audience:
Video marketing is a great way to engage with potential customers. It allows you to showcase your solar installation process, the benefits of solar energy, and how your company is different from others in the market. By visually demonstrating your services and expertise, potential customers can get a better understanding of what you offer and how you can help them.

Boosts conversion rates:
Video marketing has been proven to increase conversion rates. According to research, viewers are 64% more likely to make a purchase after watching a product video. By creating compelling and informative videos, solar installation companies can help potential customers understand the value of their services and make informed decisions.

Builds trust and credibility:
Solar installation can be a significant investment for homeowners and businesses. By creating informative and transparent videos about your solar installation process and services, you can build trust and credibility with your audience. When potential customers feel that they can trust your company, they are more likely to choose you over competitors.

Increases brand awareness:
Video marketing is an effective way to increase brand awareness. When you create high-quality videos, you can share them on social media platforms like YouTube, Facebook, and Instagram. By doing so, you can reach a wider audience and introduce your brand to potential customers who may not have known about your company otherwise.

Helps with search engine optimization:
Videos can also help with search engine optimization (SEO). By optimizing your videos with keywords related to solar installation, you can increase your visibility on search engines like Google and Bing. This can help potential customers find your company more easily and increase traffic to your website.

Video marketing is an essential tool for solar installation companies. By creating engaging, informative, and transparent videos, you can increase brand awareness, build trust and credibility, and boost conversion rates. If you’re a solar installation company looking to grow your business, consider investing in video marketing.

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barrington video production

Mane in Heaven // Fundraising Video

Posted at h in Non-Profit Video

Mane In Heaven is a nonprofit organization based in the Northwest Chicago suburb of Barrington. It provides animal-assisted therapy programs thru their miniature horses. They travel around the Chicago area to promote kindness, empathy and well-being.

As with many nonprofit organizations, figuring out creative ways to fundraise became one of their priorities for this year. The nonprofit had used video production in the past for fundraising and marketing purposes but the messaging wasn’t quite on target. So, we worked with the nonprofit on messaging and created a storyline that would impact viewers on an emotional level.

When we are documenting nonprofit organizations, we oftentimes film soundbites or other material that we just didn’t plan…and that’s the nature of documentary filmmaking. You capture the moment. In this case, we had planned to document the nonprofit‘s visit to Shriner’s Hospital for Children – Chicago. The moment we captured with Phoenix was one of the first things we filmed there and that moment became the emotional peak of the fundraising film!

We hope you enjoy this fundraising video about a wonderful nonprofit organization that’s helping Chicago.

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Chicago nonprofit video production

Erin’s Law // Branding Film

Posted at h in Non-Profit Video

Erin’s Law is named after childhood sexual assault survivor, author, speaker and activist Erin Merryn. If passed in a particular state, Erin’s Law requires that all public schools implement a prevention-oriented child sexual abuse program for students, school personnel and parents/guardians.

Erin’s Law is a nonprofit organization based in the Chicago area. However, she travels the world testifying to lawmakers. For this video production, Erin wanted a video that helped tell her personal story. We spoke with Erin about the project on Wednesday afternoon and she needed to film the following Monday. In order to have everything come together in time, we needed to do a lot in a short amount of time!

Inverness Video Production

Within a day, we secured a beautiful home in Inverness, IL where we would film Erin’s interview. After a quick creative briefing describing the importance of Erin’s Law, we assembled our crew of six people. Thankfully, Erin has been advocating for childhood sexual abuse for years, so we were able to read articles and watch television appearances to get a better understanding of her personal history, as well as the history of Erin’s Law.

Chicago nonprofit video production

The house we were filming in had a spacious living room that was perfect for interviewing Erin. Our Grip, DP (Director of Photography) and Producer worked together to make sure the lighting in frame was perfect. This involved flags (to block out the sun coming in from windows), multiple lights and putting down heavy blankets on the marble floor to eliminate bouncing reflections. Our hair stylist and makeup artist made sure that Erin looked great but still natural on screen.

Inverness Video Production

Because we had an understanding of Erin’s story from our research, we knew what to show in her nonprofit branding film to achieve a greater impact. Without that research, we would be discovering during the interview instead of being in a deep conversation with meaningful responses. After an hour-long interview, we set up b-roll scenes that we knew we would need; such as the hallway shot and scene of Erin’s actual childhood diary. We then traveled to an elementary school in Palatine, Illinois where we secured permission to film and captured the playground and classroom scenes that appear in the branding film and PSAs. The following week, we met with Erin and her family at their house to have a fun afternoon shooting b-roll together.

Palatine Video Production

During the editing process, we matched Erin’s responses with the plot points we had mapped out before filming. Because we researched and knew the story, we knew exactly where the b-roll scenes would go. After coloring the footage, selecting music, adding sound design and mixing the audio, we delivered the film to Erin. When Erin posted the film on social media and her website, she received a great response. She’s even used it to educate lawmakers! We’re proud that we were able to help Erin tell her story and help her mission to end childhood sexual abuse.

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