Barrington IL Video Production Tag

5 Reasons Why Solar Companies Should Use Video Marketing

Posted at h in Corporate Video

Solar installation companies are becoming increasingly popular as more people recognize the benefits of renewable energy sources. However, with the increase in competition, it can be challenging for solar companies to stand out and effectively market their services. This is where video marketing comes in.

ilumen Solar is a solar panel installation company in Barrington, which is in the Northwest suburbs of Chicago. The solar company hired us to produce a series of videos to help market their services. One main video focused on a case study and another two videos focused on testimonials from customers.

Video marketing is a powerful tool that allows solar installation companies to showcase their services, products, and values in a way that connects with their target audience. Here are some reasons why video marketing is essential for solar installation companies:

Engages with the audience:
Video marketing is a great way to engage with potential customers. It allows you to showcase your solar installation process, the benefits of solar energy, and how your company is different from others in the market. By visually demonstrating your services and expertise, potential customers can get a better understanding of what you offer and how you can help them.

Boosts conversion rates:
Video marketing has been proven to increase conversion rates. According to research, viewers are 64% more likely to make a purchase after watching a product video. By creating compelling and informative videos, solar installation companies can help potential customers understand the value of their services and make informed decisions.

Builds trust and credibility:
Solar installation can be a significant investment for homeowners and businesses. By creating informative and transparent videos about your solar installation process and services, you can build trust and credibility with your audience. When potential customers feel that they can trust your company, they are more likely to choose you over competitors.

Increases brand awareness:
Video marketing is an effective way to increase brand awareness. When you create high-quality videos, you can share them on social media platforms like YouTube, Facebook, and Instagram. By doing so, you can reach a wider audience and introduce your brand to potential customers who may not have known about your company otherwise.

Helps with search engine optimization:
Videos can also help with search engine optimization (SEO). By optimizing your videos with keywords related to solar installation, you can increase your visibility on search engines like Google and Bing. This can help potential customers find your company more easily and increase traffic to your website.

Video marketing is an essential tool for solar installation companies. By creating engaging, informative, and transparent videos, you can increase brand awareness, build trust and credibility, and boost conversion rates. If you’re a solar installation company looking to grow your business, consider investing in video marketing.

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How to Exceed Your Nonprofit Event’s Fundraising Goal

Posted at h in Non-Profit Video

The evening was over and about 75% of the guests had already left. Our team of six was packing up all of our equipment for the night. An ecstatic employee of the nonprofit walked up to me and said, “This was the most amount of money we have ever raised. Thank you!”

Nonprofits around the world spend so much time and money every year trying to figure out the holy grail to fundraising…how do we get people to donate? After producing hundreds of nonprofit videos and attending many events (too many to count), we know what works. We have our formula and we’re here to share it with you today.

This list is by no means exhaustive and doesn’t guarantee results but if you incorporate some of these tips into your next nonprofit event, you just might see some success!

Impact Film
Donors want to know the impact their money will have in furthering your nonprofit’s mission. Pictures, text, and speeches can only go so far. But when you see someone in their own words saying how a nonprofit organization impacted their lives and seeing what that impact looks like, that’s pretty powerful.

Let’s say you frequent a local coffee shop. Week after week, day after day, you go there. Everyday, you say hi to Sara who is always at the cash register. You ask how Sara’s morning is going, what she’s doing for the day…it’s usually a very cordial conversation. Sara responds to your questions, returns your change, and gives you your coffee.

But after doing this routine for three months, you realize that Sara has never thanked you for buying their coffee. In fact, Sara doesn’t even know your name. Think about that for a moment. How sad is that?

Perhaps you have identified a list of the most qualified donors; people you know who will come back year after year and donate to your cause. But have you thanked them? Have you shown them how their impact has helped your nonprofit? Have an impact film produced that shows the work your nonprofit is doing. It will make a world of difference and you may even see a few tears in the room.

Live Entertainment

Speeches and slideshows are great but donors nowadays want to be entertained. Consider providing some sort of live entertainment to wow your crowd. For this particular nonprofit event, it was called “Dancing With The Barrington Stars”, which was held at Avante Banquets in Fox River Grove, IL. Local “celebrities” were chosen to dance with well-trained dancers. The pair would practice for several weeks leading up to the event, choreographing a dance to music with the help of a local dance school.

Prior to the event, people could donate money to their favorite team. The team who raised the most money would receive the “People’s Choice Award”. During each of their dances, we displayed a live total on large projection screens that would update as people donated more money to them. The projection screens we provided also showed a live video feed of the dancers so everyone was sure to see the action up close.

On the night of the event, we provided a top-tier lighting system, which changed colors and moved to the music. Each of the dances had a color theme so we used those colors in the lighting scheme. Attendees were on their feet, clapping and dancing to the music. The night was a blast.


At the end of the night, awards were handed out to the People’s Choice Award winner, Judge’s winner, etc.

Live Donation Amounts

Throughout the night, the nonprofit organization held various appeals to increase the overall donation amount. On the projection screens we had, we displayed live totals, showing real-time donation amounts coming in. People loved to see their donation impact the overall goal and it was a fun, interactive way for everyone in attendance to collectively help the nonprofit reach (and in this case exceed) their fundraising goal.

Livestreaming

If the pandemic has proven anything, it’s that people will watch events online. We still have many clients concerned that offering a live online component to your event will impact in-person ticket sales. We are here to tell you that every event we have livestreamed, the number of people watching the event online was 2-4X the number of people in attendance.

Think of that for a moment. If you have 200-400 people in person, what kind of impact could your nonprofit make if you were able to 2-4X that audience with an online component? By offering a livestream of your nonprofit event, now people who weren’t able to be at your event at the exact date/time/location, can now tune in from all over the world. Offer digital tickets, sponsorships, and interact with your online audience.

Our nonprofit client went into the event with a $300,000 goal. They ended up raising over $354,000. It was their most successful fundraiser to date!

If you are looking to take your nonprofit event fundraising to the next level, reach out to us today to start discussing your next event!

Event Photos: Courtesy Bacoa

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Chicago crowdfunding video production

How To Be Good For Santa // Crowdfunding Animated Videos

Posted at h in Motion Design

How To Be Good For Santa is an educational program that helps inspire, engage, and empower children’s behavioral competencies by helping build lifelong relationship skills and self-worth. The program teaches children how to improve their self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.

When Lauren was 7 years old, she came up with the idea of
How To Be Good For Santa. Five years later, the idea came to life! Her dad helped with designing the educational materials, printing, and everything else that goes along with marketing a business. For this video production, we produced a series of animated explainer videos that targeted various online audiences through crowdfunding, social media, and its website.

For each of the videos, a script was created. From there, we worked with a voiceover and animated each of the scenes. Sound effects and music rounded out the video production.

It’s been a labour of love for this Barrington-based father and daughter…and we were glad to have helped!

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