CCSD 15 | School Referendum Video Production

Illinois school referendum video production

CCSD 15 | School Referendum Video Production


As anyone who owns a home knows, you have to do regular maintenance on it. Otherwise, things start to fall apart over time. Now imagine having to maintain 20 large school buildings. That’s exactly what Community Consolidated School District 15 in Palatine, Illinois does on a daily basis. With that many buildings and limited funding, the school district needed to prioritize major repairs. Over time, minor repair fixes blossomed into large needs. And while identifying those needs across all of their buildings, some of the solutions created unintended challenges over the years. What followed was a discovery process to identify how the school district could provide a quality education for all of its students. And that’s where Move 15 Forward began.

CCSD 15 hired Delack Media Group to produce a series of videos that would educate community stakeholders about the school district’s referendum plans. We helped identify various “buckets” for each of their needs. From there, we worked with the school district to produce a video about each “bucket”: Infrastructure, Kindergarten, Middle School, and Safety & Security. An overview video was also produced.

The videos were then shown to the school board, community members and stakeholders at various community meetings, and were distributed on the school district’s referendum website, newsletter and social media channels. And in the recent election, residents passed the referendum.

We also received great news that the “Moving 15 Forward Overview Video” was selected as a winner in the 2022 Illinois Chapter of the National School Public Relations Association’s Communications Contest. It’s a true honor for us to have been a part of this referendum video production and a testament to the continued commitment we have to helping school districts around the country produce great video content that helps educate and inform their communities.