Chicago Video Production

MyMonitor Mobile logo for iphone app promotional video

Monitor Liability Managers, LLC iPhone App Promotional Video

MyMonitor Mobile logo for iphone app promotional video
While Monitor Liability Managers, LLC’s IT Department was working hard on developing a new iPhone/mobile app for its producers, they wanted us to create a video that would promote the new mobile app, called MyMONITOR Mobile.

With about a month to produce the video, we mapped out an ambitious production schedule, including: pre-production meetings, graphic treatments and styleframes, voiceover auditions, musical scoring, post production, and final delivery. The goal was to finish production in time to display the video at an upcoming insurance industry conference.

After our pre-production meeting, we created a series of styleframes for the video from which the client could see the overall graphic layout. One of the main priorities of the promotional web video was to show how the mobile insurance app can be taken anywhere. So, we came up with the concept of showing rolling hills and the small MyMONITOR Mobile logos popping out of the hills. The birds in the background were also animated in the final web video production.
MyMonitor Mobile app promotional video styleframe

One of the challenges during the shoot was keeping the iPhone steady to keep continuity of the placement of that cell phone between scenes. We came up with the idea of creating a device that would hold the iPhone in place, while someone was typing on it.
iphone holder
behind the scenes of an iphone commercial
In keeping with the mobile theme, we went with an upbeat musical track. We wanted the viewer to feel happy and upbeat about taking the mobile app anywhere. We held auditions for professional voiceover talent and provided the client with four finalists from which they picked their choice.

We completed production on time and within budget. Here’s the final video we produced:

In addition to the promotional video, we were also hired to create a step-by-step tutorial on how to use the app. We used the same professional voiceover for the production. The idea was to focus more attention on how to use the app and less on the graphics. We recorded the video segments at Monitor’s Rolling Meadows, Illinois campus.

Here is how the promotional video appeared on the company’s website:
Website for MyMonitor Mobile web video
Press release from Monitor Liability Managers, LLC about the video and mobile app:

Monitor Liability Managers, LLC Launches MyMONITOR Mobile

Monitor Liability Managers, LLC today announced the launch of MyMONITOR Mobile. This latest innovation allows producers to use their smartphones to get a quote, find underwriter contact information and access marketing materials.

“Monitor has always been committed to being a valuable resource for our producers. Now, MyMONITOR Mobile gives them the tools they need to conduct business whenever and wherever they want,” said Sandra C. Nelson, president. “We are proud to be a leader in this technology for accessing executive and professional liability insurance.”
MyMONITOR Mobile is available for AndroidTM, Blackberry® and iPhone® devices. Find it at along with a full list of highlights and features.

About Monitor Liability Managers, LLC
Monitor Liability Managers, LLC is a member company of W. R. Berkley Corporation operating nationally as an underwriting management company specializing in executive and professional liability insurance. Monitor issues policies through several W. R. Berkley Corporation member companies, including Admiral Insurance Company, Berkley Insurance Company, Carolina Casualty Insurance Company and Nautilus Insurance Company. All are rated A+ (Superior) by A.M. Best Company.

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Monitor Liability Managers, LLC approached Delack Media Group to produce a video for the annual PLUS (Professional Liability Underwriters Society) insurance industry conference they were attending.

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We transitioned from scene to scene on the chalkboard through motion graphics and combined video segments that we filmed at the client’s Rolling Meadows, Illinois campus. We created a final logo animation, added music, chalkboard sound effects, dust, and delivered the video on time and within budget. The final video was shown at the conference to attendees and received rave reviews:

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Here is how the video appeared on their website:
Nieminski Robbins and Associates Barrington Accountant YouTube Branding Video

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