DarusSalam Foundation is one of the newest mosques being built in the Chicago suburb of Lombard, Illinois. They hired Delack Media Group to produce a video that would show donors the project’s progress and help with fundraising for completion of the campus. We met with the foundation’s Directors and project team leaders to develop a cohesive message that would show viewers an inside view of the mosque. Due to religious reasons, one of the challenging parts of this production was the inability to show anyone’s faces in the video. So, we used voiceovers from the project’s Architect/Structural Engineer/Builder, Directors, and community members; and also used silhouette shots of people praying in the masjid. Here are the lower third motion graphics we created to introduce each speaker
Here’s how the video appeared on their website:
Our video crew filmed for one day at the campus with our Steadicam, jib, and HD video cameras. Post production was completed with the call to prayer as a bed. The video was shown at DarusSalam Foundation’s fundraising event and will appear on their website.
Evanston Podiatric Surgeons wanted to connect with potential patients beyond the text and photos on their website. Led by Dr. Tayeb Hussain, the Evanston, Illinois medical practice hired Delack Media Group to produce a web video that would appear on their re-branded website and other social media outlets (including YouTube and Facebook). With their end result in mind, we went with a storytelling approach, interviewing patients and employees at the practice. By hearing the doctors and patients talk about the practice in their own words, we felt the viewer would have a better connection to the message. Dr. Hussain is also part of the North Shore University Health System in Evanston, Illinois. So, we were able to film several scenes on their hospital campus.
Having the video on Google also helped with SEO (Search Engine Optimization). Their website’s Google ranking for “Evanston Podiatrist” stayed at the number one and two slots, but the YouTube video we uploaded bumped out whichever entry was in the #6 position. This gave the medical practice three of the first six Google results for “Evanston Podiatrist”, which greatly increased visibility on the search engine.
Here is how the video appeared on their newly branded website:
While Monitor Liability Managers, LLC’s IT Department was working hard on developing a new iPhone/mobile app for its producers, they wanted us to create a video that would promote the new mobile app, called MyMONITOR Mobile.
With about a month to produce the video, we mapped out an ambitious production schedule, including: pre-production meetings, graphic treatments and styleframes, voiceover auditions, musical scoring, post production, and final delivery. The goal was to finish production in time to display the video at an upcoming insurance industry conference.
After our pre-production meeting, we created a series of styleframes for the video from which the client could see the overall graphic layout. One of the main priorities of the promotional web video was to show how the mobile insurance app can be taken anywhere. So, we came up with the concept of showing rolling hills and the small MyMONITOR Mobile logos popping out of the hills. The birds in the background were also animated in the final web video production.
One of the challenges during the shoot was keeping the iPhone steady to keep continuity of the placement of that cell phone between scenes. We came up with the idea of creating a device that would hold the iPhone in place, while someone was typing on it.
In keeping with the mobile theme, we went with an upbeat musical track. We wanted the viewer to feel happy and upbeat about taking the mobile app anywhere. We held auditions for professional voiceover talent and provided the client with four finalists from which they picked their choice.
We completed production on time and within budget. Here’s the final video we produced:
In addition to the promotional video, we were also hired to create a step-by-step tutorial on how to use the app. We used the same professional voiceover for the production. The idea was to focus more attention on how to use the app and less on the graphics. We recorded the video segments at Monitor’s Rolling Meadows, Illinois campus.
Here is how the promotional video appeared on the company’s website:
Press release from Monitor Liability Managers, LLC about the video and mobile app:
Monitor Liability Managers, LLC Launches MyMONITOR Mobile
Monitor Liability Managers, LLC today announced the launch of MyMONITOR Mobile. This latest innovation allows producers to use their smartphones to get a quote, find underwriter contact information and access marketing materials.
“Monitor has always been committed to being a valuable resource for our producers. Now, MyMONITOR Mobile gives them the tools they need to conduct business whenever and wherever they want,” said Sandra C. Nelson, president. “We are proud to be a leader in this technology for accessing executive and professional liability insurance.”
MyMONITOR Mobile is available for AndroidTM, Blackberry® and iPhone® devices. Find it at www.monitorliability.com/mobile.html along with a full list of highlights and features.
About Monitor Liability Managers, LLC
Monitor Liability Managers, LLC is a member company of W. R. Berkley Corporation operating nationally as an underwriting management company specializing in executive and professional liability insurance. Monitor issues policies through several W. R. Berkley Corporation member companies, including Admiral Insurance Company, Berkley Insurance Company, Carolina Casualty Insurance Company and Nautilus Insurance Company. All are rated A+ (Superior) by A.M. Best Company.
