School district referendums are crucial for providing the necessary resources and funding to maintain and improve educational facilities. However, because of the complexity of school district referendums, they can be challenging to effectively communicate all of their facets to different audiences such as the community, staff, and students. The use of video can be a powerful tool for educating and engaging people about a school district’s upcoming referendum.
Videos are more engaging and memorable than traditional methods of communication such as newsletters, brochures, websites, email blasts, PowerPoints or speeches. They allow viewers to see and hear the message, which makes it easier to understand and retain. Videos can also convey emotions, tone, and body language, making them more memorable and impactful.
When it comes to a school district’s referendum, videos can be used to showcase the current conditions of the school district’s facilities and infrastructure, highlight the improvements and upgrades that are needed, and provide an overview of the referendum’s goals and objectives. The videos can also explain how passing a referendum could benefit the school district and its community.
We were hired by Lake Forest Community High School District 115 to educate their community about the proposed $105.7 million 20-year bond referendum. Through a series of videos, we were able to show viewers inside the historic 88-year-old building. Voters passed the referendum, which will support important improvements to significantly extend the useful life of the school district’s buildings, reduce costly emergency repairs, enhance safety and security, and improve ADA accessibility.
Using video to educate the community, staff, and students about the school district’s upcoming referendum can also be more inclusive. Videos can be translated into different languages or have closed captioning, making it easier for non-English speakers and people with hearing impairments to understand the message.
Video content can be distributed through various channels such as social media, school websites, and newsletters. It can also be played during school events, parent-teacher conferences, and community meetings. By using a variety of distribution channels, the school can reach a broader audience and increase the chances of a successful referendum.
All of the school referendum campaigns we have worked on have passed voter approval. Video is a powerful tool for educating and engaging the community, staff, and students about a school districts’s upcoming referendum. The power of using video in any referendum project should not be discounted. By using video content and distributing it through various channels, school districts can effectively educate community stakeholders so voters can make informed decisions.
To view more of the successful school referendum campaigns we have worked on, CLICK HERE.