Chicago Video Production

5 Reasons Why Solar Companies Should Use Video Marketing

Solar installation companies are becoming increasingly popular as more people recognize the benefits of renewable energy sources. However, with the increase in competition, it can be challenging for solar companies to stand out and effectively market their services. This is where video marketing comes in.

ilumen Solar is a solar panel installation company in Barrington, which is in the Northwest suburbs of Chicago. The solar company hired us to produce a series of videos to help market their services. One main video focused on a case study and another two videos focused on testimonials from customers.

Video marketing is a powerful tool that allows solar installation companies to showcase their services, products, and values in a way that connects with their target audience. Here are some reasons why video marketing is essential for solar installation companies:

Engages with the audience:
Video marketing is a great way to engage with potential customers. It allows you to showcase your solar installation process, the benefits of solar energy, and how your company is different from others in the market. By visually demonstrating your services and expertise, potential customers can get a better understanding of what you offer and how you can help them.

Boosts conversion rates:
Video marketing has been proven to increase conversion rates. According to research, viewers are 64% more likely to make a purchase after watching a product video. By creating compelling and informative videos, solar installation companies can help potential customers understand the value of their services and make informed decisions.

Builds trust and credibility:
Solar installation can be a significant investment for homeowners and businesses. By creating informative and transparent videos about your solar installation process and services, you can build trust and credibility with your audience. When potential customers feel that they can trust your company, they are more likely to choose you over competitors.

Increases brand awareness:
Video marketing is an effective way to increase brand awareness. When you create high-quality videos, you can share them on social media platforms like YouTube, Facebook, and Instagram. By doing so, you can reach a wider audience and introduce your brand to potential customers who may not have known about your company otherwise.

Helps with search engine optimization:
Videos can also help with search engine optimization (SEO). By optimizing your videos with keywords related to solar installation, you can increase your visibility on search engines like Google and Bing. This can help potential customers find your company more easily and increase traffic to your website.

Video marketing is an essential tool for solar installation companies. By creating engaging, informative, and transparent videos, you can increase brand awareness, build trust and credibility, and boost conversion rates. If you’re a solar installation company looking to grow your business, consider investing in video marketing.

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Gebrüder Weiss Chicago Unit Production

If you are an out of state or out of country agency needing a local Chicago field producer, fixer or location scout, Delack Media Group has you taken care of. We handle everything from location scheduling to logistics to permits and insurance. Here’s an example of a recent video production where we handled all local Chicago video production logistics:

Headquartered in Austria, Gebrüder Weiss was expanding its logistics operations into the United States market. They needed to partner with a local Chicago video production company to handle logistics, advance site scouting, permits, and local Chicago field producer/fixer services.

Prior to the team’s arrival, we scouted several potential filming locations based on their storyboard needs. We advised on local filming permit requirements and setup a schedule for the shoot. Once their team arrived in the United States, we coordinate transportation and meals for their team as well as helped with logistics on the days of the shoots, which took place in Wood Dale and downtown Chicago.

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Pritzker Military Archives Center Construction Video

The Pritzker Military Archives Center is a project being constructed in Somers, Wisconsin. It will house the archival collections of the Pritzker Military Museum & Library and extend its mission; to share the stories of those who have served and provide a space where both the armed forces and civilians can together understand the past, present and future of the citizen soldier.

What We Made
The purpose of this film was to provide an overview of the construction project for a virtual groundbreaking ceremony that Somers, WI residents and stakeholders could watch online. We interviewed staff members, Somers residents, government officials, and the construction teams involved with the project.

How We Did It
Over the course of three filming days, we captured the interviews and b-roll for this film. An additional day was devoted to filming cinematic aerial drone shots in 6K resolution of the site. The interviews and b-roll were captured with the RED Dragon 6K Cinema camera and prime lenses.

How We Delivered It
The film was released on the project website during a virtual groundbreaking event. It was also released on social media. Additional footage was supplied to local news outlets.

We are excited to announce the film also received two Gold STEVIE® awards:

Communications or PR Campaign of the Year – Arts & Entertainment GOLD STEVIE® WINNER:
Pritzker Archives & Memorial Park Center, Somers, WI: Pritzker Archives & Memorial Park Center Groundbreaking Campaign

Events & Live Webcasts GOLD STEVIE® WINNER:
Pritzker Archives & Memorial Park Center, Somers, WI: Groundbreaking Video

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