For the 25th Annual PLUS (Professional Liability Underwriting Society) Conference, Monitor Liability Managers, LLC hired Delack Media Group to create a video. This video was shown to attendees who were at the event and it’s purpose was to highlight how the two organizations compliment each other. The conference’s theme this year was “Generations”. Both organizations were celebrating milestones. PLUS was celebrating its 25th year as an organization and Monitor Liability Managers, LLC was celebrating 20 years in business. So, we (Delack Media Group & Monitor Liability Managers, LLC) decided to use that theme in the video by showing the future generation of PLUS members…kids.
We created a script, which had the actors portraying professional roles; similar to those played out on an everyday basis by employees at Monitor Liability Managers, LLC. The next task in production was casting. Monitor Liability Managers, LLC handled all of the casting by recruiting volunteers amongst its employees. A casting call was sent out and they received an overwhelming response for volunteer actors.
We coordinated field production for Columbus Day; when all schools were off. On the day of the video shoot, Monitor employees brought their children to work dressed for their parts!
Working with an acting coach, the volunteer actors did a great job. Delack Media Group also produced a behind-the-scenes video of the shoot, which was shown at the company’s holiday party.