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For us, there’s a lot of satisfaction to see how we can take a client’s concept and create it into an amazing hybrid event. A hybrid event is an event where people attend in person and online. We’re producing a lot of hybrid events nowadays. In a post-pandemic event world, people now almost expect that while you may offer a typical in-person event, you should also have some sort of online livestreaming component as an option.
Offering an online experience for your attendees is crucial for people who can’t attend the event in person for whatever reason. You may be fearful that having an online component will reduce the number of in-person attendees. While in-person attendance post COVID has definitely gone down, online viewership has increased exponentially. And that was exactly the case for this hybrid event we produced in New York.
This investor day event was held at the New York Stock Exchange’s (NYSE) Siebert Hall for Ryerson. Siebert Hall is dedicated to Muriel Siebert, the first woman to buy a seat on the NYSE, which happened before the exchange was member owned.
In one week, we built a fully functional, fully responsive website for the event where people could view the agenda, speakers, event info, and register to either attend in person or watch the event virtually. All registrants needed to be approved prior to either watch online or attend in person. You may view the event website by clicking here.
A few weeks before the event, we flew to Minneapolis to record all of the speakers giving their presentations. Each speaker received a USB thumb drive with their presentation video on it. That way, the presenters could review the video and see how their presentation went.
We always think that checking out a venue prior to any event is a great idea. We’re able to advise on locations, timeline, and ways to improve the event through video. A few weeks before the event, we were able to tour the space. While doing that, we learned about two portable vertical video displays that we could use at the venue. We decided to create one moving graphic that would be seen on a vertical video display as guests walked in. That motion graphic had a similar branding aesthetic to the event website we developed. The second vertical video display had a looping video that showed the company’s locations and capabilities.
Before the event, we also produced 7 videos, a countdown, show open, lower third name/title graphics, and a break countdown that were all shown during the investor event.
While the event was held in person, a larger online audience also watched the event live through the website we developed. Online attendees were also able to submit questions to the presenters, which were answered in real time.
If you have an in-person, hybrid or virtual event you’d like to produce, we’d welcome the opportunity to provide ideas on how we can make it amazing for you!