Chicago Video Production

How To Use Video Marketing During a Recession

During a recession, using video to market your business can be an effective strategy to reach and engage your target audience. Just like investing in the stock market, investing in video marketing during the lows can yield high results. Here are some tips on how to use video effectively for marketing during a recession:

Focus on storytelling: Use videos to tell compelling stories about your business, products, or services. Connect with your audience emotionally by showcasing real-life examples of how your offerings have positively impacted people’s lives. This can help create a stronger connection and build trust, even during tough economic times.

Shorter is Better
Keep videos short and concise: Attention spans are generally shorter, so aim for videos that are brief and to the point. Capture viewer’s attention within the first few seconds and deliver your message quickly. If you have a complex topic, consider creating a series of shorter videos, in addition to one longer piece.

Provide Value
Offer value and solutions: During a recession, people are often seeking solutions to their problems. Create videos that offer practical tips, advice, or solutions related to your industry or niche. By providing value, you position yourself as an expert and build credibility, which can lead to increased interest in your business.

Leverage user-generated content: Encourage your customers to create videos sharing their experiences with your products or services. User-generated content is powerful as it provides social proof and demonstrates real-life use cases. It also encourages engagement and can expand your reach through shares and mentions. Have the video professionally edited with overlay text and music.

Switch It Up
Utilize different video formats: Experiment with various video formats to keep your content fresh and engaging. Consider using product demonstrations, tutorials, testimonials, or behind-the-scenes glimpses. Use a variety of vertical and horizontal content. Diversifying your video content can cater to different preferences and capture a wider audience.

Think Mobile
Optimize for mobile viewing: With the rise of mobile usage, ensure that your videos are optimized for mobile devices. Use subtitles or captions, as many people watch videos with the sound off.

Distribution Strategy
Promote your videos strategically: Publish your videos on platforms where your target audience spends time, such as YouTube, Instagram, Facebook, LinkedIn, and TikTok. Use relevant keywords, tags, and descriptions to improve discoverability. Consider collaborating with influencers or running targeted video ad campaigns to amplify your reach.

Review Data
Monitor and analyze performance: Track the performance of your videos using analytics tools provided by the platforms you’re using. Pay attention to metrics like views, engagement, click-through rates, and conversions. These tools are provided to help you. Analyzing this data will help you understand what works best for your audience and make informed decisions for future video marketing strategies.

Remember, during a recession, it’s crucial to focus on building relationships, providing value, and addressing your audience’s pain points. By incorporating video marketing into your overall strategy, you can create a memorable and impactful experience that sets your business apart and can help you gain even more market share.

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Knox College Commencement Livestream

This marked the fourth year we have provided livestreaming services for Knox College‘s Commencement ceremony in Galesburg, IL on their Old Main lawn area. This space lends itself to beautiful visuals of the ceremony with the historic building as a backdrop. This year, we provided video production, livestreaming of the ceremony to their YouTube channel, event audio, closed captioning, and large LED walls.

We covered the ceremony with five cameras, which included a 25′ jib and aerial drone. All of the cameras were switched live in our mobile production studio and streamed live to YouTube via our bonded cellular livestreaming encooder with redundant backhaul. The event was simultaneously captioned with open captions appearing on the large LED walls and closed captioning provided to YouTube viewers. Over 800 unique viewers watched the live commencement event online.

We also provided two large LED walls for for the crowds to see the speakers and graduates as they walked across the stage, as well as the closed captions. In addition, we also provided all event audio with mics on the main stage, choir and jazz band with two line arrays. Portable power generator equipment was also brought on site to support the event’s power needs.

If you have a large event that has multiple AV needs, contact us! We specialize in coordinating all logistics and ensuring your event is a success.

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Coca-Cola Chicago Brand Activation

As part of a partnership between Coca-Cola and Walgreens for it’s #CokeHappyHour brand activation campaign, we were hired to create a street marketing event in Chicago. During the marketing event, brand ambassadors were handing out free Coke beverages and other Coke swag to people who visited the Magnificent Mile Walgreens store in Chicago during #CokeHappyHour. They were then encouraged to share the Coke with someone else. That could be the person next to them or a complete stranger.

Delack Media Group coordinated the entire brand activation event including casting for brand ambassadors, filming and still photography.

It’s amazing what a Coke can do. What resulted was a ton of fun for everyone. Strangers became new friends, friends shared stories and spouses laughed and had even more fun.

Following the event, we produced several video edits and still photos for Walgreens social media channels to announce the #CokeHappyHour campaign.

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