eRentPay is an exciting new online property management tool for property managers and tenants. The software has a lot of great features. So, they needed an animated explainer video that quickly explained the software’s benefits.
Whenever we produce an animated explainer video, there are several steps in the production process. Our first step is learning more about the brand, what makes it unique, and how we can effectively communicate its marketplace position to the target audience. Then, we develop a script. Some brand are very straightforward professional while others might be more relaxed. Each video production is unique and we tailor each script to that brand. After script approval, we dive into the visuals and create several different styleframes from which the client can choose, which determines the overall visual approach of the animated explainer video. Scenes are created in Photoshop and animated in After Effects.
Simultaneously, we work with a professional voiceover to track the script. The voiceover dictates overall pacing of the piece. Scenes are timed to the voiceover track. Then, we add music and sound effects! This video was released on the company’s website and social media channels.