Chicago Video Production

5 Ways: How Video Marketing Can Help Schools Recruit New Students

We recently produced a film for St. Anne Parish School in Barrington, Illinois. The parochial school specializes in teaching the whole child and has a unique culture. Through this film, we were able to take viewers inside the school and show how it’s so unique.

In today’s competitive educational landscape, parochial schools face the challenge of attracting and recruiting new students to maintain their enrollment numbers. With the rise of digital media and the increasing influence of video content, leveraging video marketing has become an essential tool for private and parochial schools to showcase their unique offerings and connect with prospective families. In this blog post, we will explore the significance of video marketing in the recruitment process and how it can help schools stand out from the crowd.

Engaging Visual Storytelling:
Video marketing allows private schools to create compelling narratives that effectively communicate their mission, values, and academic programs. By presenting an engaging visual story, schools can evoke emotions, capture attention, and leave a lasting impact on viewers. Through carefully crafted videos, schools can showcase their culture, staff, campus facilities, student life, extracurricular activities, and academic achievements, enabling prospective students and their families to envision themselves as part of the school community.

Building Trust and Credibility:
Private schools often focus on building trust and establishing their credibility within the education sector. Video marketing provides a platform for schools to showcase testimonials from current students, alumni, and parents, sharing their positive experiences and the transformative impact the school has had on their lives. These authentic testimonials serve as social proof and can significantly influence the decision-making process of prospective families, instilling confidence in the quality of education provided by the school.

Personalized and Targeted Communication:
Every private and parochial school has a unique value proposition and target audience. Video marketing enables schools to tailor their messaging to specific demographic segments and engage with prospective families on a more personal level. By understanding their target market, schools can create videos that address the specific needs and aspirations of different student profiles. Whether highlighting a specialized academic program, showcasing the school’s diversity, or featuring successful alumni, personalized video content resonates with viewers and enhances the chances of attracting the right students.

Expanding Reach and Accessibility:
With the widespread use of social media and online platforms, video marketing provides an opportunity for private schools to expand their reach beyond traditional marketing channels. Sharing videos on various platforms, such as YouTube, Facebook, Instagram, and school websites, allows schools to reach a broader audience, including international students and their families. Videos can be easily shared and circulated, increasing the chances of reaching potential students who may not have been previously aware of the school’s existence.

Showcasing Innovation and Technology Integration:
Many private and parochial schools pride themselves on offering innovative educational approaches and embracing cutting-edge technology. Video marketing offers an ideal platform to demonstrate how these schools incorporate technology into their curriculum, teaching methods, and campus infrastructure. Whether showcasing state-of-the-art science laboratories, coding programs, or virtual reality learning experiences, videos can highlight the school’s commitment to providing a modern and forward-thinking education.

In an era dominated by digital media, private schools must adapt their recruitment strategies to remain competitive. Embracing video marketing allows schools to engage and connect with prospective families in a dynamic and visually appealing manner. Through the power of storytelling, personalized messaging, and the ability to showcase their unique offerings, private schools can differentiate themselves and attract new students who resonate with their educational vision. By leveraging video marketing effectively, private schools can secure a strong and diverse student body, ensuring their continued success in the ever-evolving educational landscape.

If you’re looking to start using video marketing in your school recruitment strategy, reach out to us! We’d welcome the opportunity to develop a custom video marketing plan for your school.

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Mane In Heaven Inclusion Video

Mane In Heaven is a Barrington, IL based nonprofit organization that provides therapeutic benefits to disabled and able-bodied children and adults through animal-assisted activity and therapy visits with miniature horses leading to improved outcomes of physical, mental and emotional well-being.

We always love producing videos for Mane In Heaven because we get to hang out with cute miniature horses. Plus, we also have an opportunity to watch the incredible impact that these animals have on people.


Typically, the nonprofit organization holds in-person events where people can interact with the “minis” but when the pandemic happened, the nonprofit had to change some of their programming and expand what they did to continue its impact.

Through this video production, we were able to show how one nonprofit organization is making a difference in its hometown of Barrington Illinois and suburbs throughout the Chicago area.

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