Chicago Video Production

Mane In Heaven Inclusion Video

Mane In Heaven is a Barrington, IL based nonprofit organization that provides therapeutic benefits to disabled and able-bodied children and adults through animal-assisted activity and therapy visits with miniature horses leading to improved outcomes of physical, mental and emotional well-being.

We always love producing videos for Mane In Heaven because we get to hang out with cute miniature horses. Plus, we also have an opportunity to watch the incredible impact that these animals have on people.

Typically, the nonprofit organization holds in-person events where people can interact with the “minis” but when the pandemic happened, the nonprofit had to change some of their programming and expand what they did to continue its impact.

Through this video production, we were able to show how one nonprofit organization is making a difference in its hometown of Barrington Illinois and suburbs throughout the Chicago area.

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How To Use Video Marketing During a Recession

During a recession, using video to market your business can be an effective strategy to reach and engage your target audience. Just like investing in the stock market, investing in video marketing during the lows can yield high results. Here are some tips on how to use video effectively for marketing during a recession:

Focus on storytelling: Use videos to tell compelling stories about your business, products, or services. Connect with your audience emotionally by showcasing real-life examples of how your offerings have positively impacted people’s lives. This can help create a stronger connection and build trust, even during tough economic times.

Shorter is Better
Keep videos short and concise: Attention spans are generally shorter, so aim for videos that are brief and to the point. Capture viewer’s attention within the first few seconds and deliver your message quickly. If you have a complex topic, consider creating a series of shorter videos, in addition to one longer piece.

Provide Value
Offer value and solutions: During a recession, people are often seeking solutions to their problems. Create videos that offer practical tips, advice, or solutions related to your industry or niche. By providing value, you position yourself as an expert and build credibility, which can lead to increased interest in your business.

Leverage user-generated content: Encourage your customers to create videos sharing their experiences with your products or services. User-generated content is powerful as it provides social proof and demonstrates real-life use cases. It also encourages engagement and can expand your reach through shares and mentions. Have the video professionally edited with overlay text and music.

Switch It Up
Utilize different video formats: Experiment with various video formats to keep your content fresh and engaging. Consider using product demonstrations, tutorials, testimonials, or behind-the-scenes glimpses. Use a variety of vertical and horizontal content. Diversifying your video content can cater to different preferences and capture a wider audience.

Think Mobile
Optimize for mobile viewing: With the rise of mobile usage, ensure that your videos are optimized for mobile devices. Use subtitles or captions, as many people watch videos with the sound off.

Distribution Strategy
Promote your videos strategically: Publish your videos on platforms where your target audience spends time, such as YouTube, Instagram, Facebook, LinkedIn, and TikTok. Use relevant keywords, tags, and descriptions to improve discoverability. Consider collaborating with influencers or running targeted video ad campaigns to amplify your reach.

Review Data
Monitor and analyze performance: Track the performance of your videos using analytics tools provided by the platforms you’re using. Pay attention to metrics like views, engagement, click-through rates, and conversions. These tools are provided to help you. Analyzing this data will help you understand what works best for your audience and make informed decisions for future video marketing strategies.

Remember, during a recession, it’s crucial to focus on building relationships, providing value, and addressing your audience’s pain points. By incorporating video marketing into your overall strategy, you can create a memorable and impactful experience that sets your business apart and can help you gain even more market share.

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