AARP Illinois // Political Advocacy // Enough is Enough
AARP Illinois is running a political advocacy campaign entitled “Enough Is Enough“. Their microsite states, “Illinois is experiencing a severe fiscal crisis caused by years of fiscal mismanagement and recently, two years without a budget. Millions of residents of all ages suffered through the lack of depleted programs and services.”
The nonprofit organization wanted to highlight exactly how Illinois’ fiscal crisis was affecting residents and organizations in East St. Louis, Illinois through this video production.
In less than a week, we sourced three different stories in the town. All of them highlighted how the Illinois budget crisis was affecting them. For this political advocacy video production, we interviewed local residents, town officials, and nonprofits.
All of the videos were edited and delivered within 24 hours to our client who handled online distribution of the series through social media channels, email, and the nonprofit’s microsite.
After the campaign ran, the Illinois General Assembly passed a balanced budget! It was the first time in two years this happened. 55,000 people watched the videos in their email and 3,400 clicked through to contact legislators. Pretty amazing results for videos we sourced and delivered in record time!