How To Use Video For Marketing Your Conference
Video has become a powerful online marketing tool for capturing attention, engaging audiences, and conveying messages effectively. If you’re organizing an upcoming conference, leveraging the power of video marketing can significantly enhance your event’s online marketing reach. In this blog post, we will explore how you can use video to market your conference and create a buzz that attracts attendees, sponsors, and stakeholders.
Create an Engaging Conference Trailer:
Start by producing a captivating conference trailer that highlights the key themes, speakers, and activities of your event. Craft a compelling script, choose dynamic visuals, and incorporate energizing music to create a sense of excitement. Share this trailer across your conference website, social media platforms, and email campaigns to generate interest and anticipation. Click “Main Promo” in the video above to see how we did it! We also produced a series of shorter horizontal and vertical videos to distribute on social media as well.
Introduce Your Speakers:
Video interviews with your conference speakers provide an excellent opportunity to showcase their expertise and generate excitement among potential attendees. Conduct short interviews or ask your speakers to share their thoughts on the conference topics. We recommend these videos be in a vertical format to post on social news feeds and stories. These short videos can offer a glimpse of what attendees can expect and they will build credibility for your event.
Behind-the-Scenes Sneak Peeks:
To build anticipation and engage your audience, create behind-the-scenes videos that give viewers an exclusive look at the conference preparation process. Capture moments such as venue selection, stage setup, speaker rehearsals, or the setup of exhibition booths. Such videos humanize your event, create a personal connection with your audience, and make them feel like they are a part of its journey.
Release short teaser videos featuring snippets of your speaker’s presentations. We recommend these be in a vertical format for posting on news feeds or stories to give potential attendees a taste of the insightful content they can expect at your conference. Highlight the key takeaways, surprising facts, or intriguing questions your speakers will address, enticing viewers to attend and learn more. And if they can’t attend in-person, its important to offer an online live stream as well. See our article: 7 Tips: How to Plan an Effective Live Stream for Your Next Event.
Testimonials from Past Attendees:
Leverage the power of social proof by creating videos featuring testimonials from previous conference attendees. Ask them to share their experiences, key learnings, and the value they got from attending. These testimonials can instill confidence in potential attendees and provide valuable insights into the benefits of attending your conference.
Event Highlight Reels:
Capture the most exciting moments from your conference and compile them into a visually appealing highlight reel. This video should capture the energy, networking opportunities, and overall experience of the event. Share the highlight reel on social media and your conference website to showcase the vibrant atmosphere and encourage future attendees.
Live Streaming and Digitally Ticked Video On-Demand Recordings:
Consider live streaming keynote presentations, panel discussions, or other significant segments of your conference. This allows remote audiences to participate virtually and increases your event’s accessibility. It can also increase revenue and provide opportunities for sponsors to have their logo receive more exposure. Additionally, record sessions throughout the conference and offer on-demand access to attendees post-event. Provide the VOD option for an additional fee. This enhances the value of attending and provides an opportunity for those who missed out to catch up on valuable content.
Video marketing is a powerful tool to generate excitement, engage audiences, and increase the reach of your upcoming conference. By creating captivating trailers, showcasing speakers, providing behind-the-scenes glimpses, and sharing testimonials, you can create a buzz that attracts attendees and sponsors.
Need help with video marketing and live streaming for your next event? Reach out to us! Embrace the power of video marketing to make your conference an unforgettable experience that participants eagerly anticipate year after year.