Coca-Cola Chicago Brand Activation
As part of a partnership between Coca-Cola and Walgreens for it’s #CokeHappyHour brand activation campaign, we were hired to create a street marketing event in Chicago. During the marketing event, brand ambassadors were handing out free Coke beverages and other Coke swag to people who visited the Magnificent Mile Walgreens store in Chicago during #CokeHappyHour. They were then encouraged to share the Coke with someone else. That could be the person next to them or a complete stranger.
Delack Media Group coordinated the entire brand activation event including casting for brand ambassadors, filming and still photography.
It’s amazing what a Coke can do. What resulted was a ton of fun for everyone. Strangers became new friends, friends shared stories and spouses laughed and had even more fun.
Following the event, we produced several video edits and still photos for Walgreens social media channels to announce the #CokeHappyHour campaign.