Delco Financial Group // Financial Planner Brand Story
Delco Financial Group is a full service financial planning firm in the Chicago Southwest suburb of Shorewood, Illinois. They provide retirement planning, wealth management, and asset protection for clients.
When the marketing team at Delco Financial Group told us about their firm’s story, how it started, and their principal’s personal stories, we knew this was going to be an awesome visual story for this video production.
The company had always been with the family. David O’Dell’s father started the business. When David graduated from Wheaton College, he went into the financial planning business with his father. Five years into the business world, he felt a calling to go into the ministry. He pastored two churches for 14 years but eventually decided to go back into financial planning. The business started out in a one-room office that David shared with his wife.
Sports are an integral part of the O’Dell family. David and his son, Brian (also a principal of the business), frequently go road biking through the streets of Shorewood, Joliet, Crest Hill, Minooka, and Channahon. We wanted to film the two of them biking along the roads and tell a more personal story about their brand in this video.
We filmed everything in one day. In addition to video production, we also provided still photography services for their new website. The video was posted online and optimized for various online keyword searches.