Midwest Orthopaedics at Rush University Medical Center // Physician Branding Film
What happens inside the walls of a hospital (or any medical facility) is really remarkable but behind every hospital building are teams of medical professionals who are dedicated to improving the lives of their patients. This video story follows one doctor’s dream to help high performance athletes get back on their feet.
Dr. Hamid is a physician at Midwest Orthopaedics at Rush University Medical Center. When he first contacted us, he said he’s been a huge fan of our work and followed us for years, hoping that one day he could hire us to produce a video about his personal story and medical practice. So, we were naturally honored by the request!
We worked with him to identify a few of his patients who had great stories. Dr. Hamid is also a team physician for the Chicago Bulls basketball and Chicago White Sox baseball teams. So, narrowing in on which patients had the best stories was challenging (they’re all good!). We filmed on the ground for one day with Dr. Hamid and his patients. Probably one of the highlights of our day was getting to film on Michael Jordan’s old practice court in the Gold Coast.
Aerial video shots were filmed on a separate day with a licensed aerial drone pilot. We produced a branding film and several social media cutdowns, which were distributed on Facebook, Instagram and YouTube.