The video concept was to use mostly motion graphic elements, showing how the two organizations benefit each other. The treatment was to use an equation of ___ + ____ = ____. So, we came up with the chalkboard theme, where different scenes would reveal through the graphic animation. We provided styleframes to the client, which gave them an idea of how the graphics would be laid out on the screen.
We transitioned from scene to scene on the chalkboard through motion graphics and combined video segments that we filmed at the client’s Rolling Meadows, Illinois campus. We created a final logo animation, added music, chalkboard sound effects, dust, and delivered the video on time and within budget. The final video was shown at the conference to attendees and received rave reviews: