Motion Design

Chicago Animated Explainer Video Production

Boys & Girls Clubs of Chicago // The Tree

The Boys & Girls Clubs of Chicago is a nonprofit organization that we have been working with for several years. Each year, they hold their annual Youth of the Year event at Navy Pier. At the event, they wanted to explain to attendees how the candidates were chosen and what steps each candidate needed to do before they were able to speak that evening.

We worked with the nonprofit organization to produce an animated explainer video script that told a creative story about the candidate’s growth through the Youth of the Year process.

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Chicago Animated Explainer Video Production // Animated Explainer

eRentPay is an exciting new online property management tool for property managers and tenants. The software has a lot of great features. So, they needed an animated explainer video that quickly explained the software’s benefits.

Whenever we produce an animated explainer video, there are several steps in the production process. Our first step is learning more about the brand, what makes it unique, and how we can effectively communicate its marketplace position to the target audience. Then, we develop a script. Some brand are very straightforward professional while others might be more relaxed. Each video production is unique and we tailor each script to that brand. After script approval, we dive into the visuals and create several different styleframes from which the client can choose, which determines the overall visual approach of the animated explainer video. Scenes are created in Photoshop and animated in After Effects.

Simultaneously, we work with a professional voiceover to track the script. The voiceover dictates overall pacing of the piece. Scenes are timed to the voiceover track. Then, we add music and sound effects! This video was released on the company’s website and social media channels.

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Chicago crowdfunding video production

How To Be Good For Santa // Crowdfunding Animated Videos

How To Be Good For Santa is an educational program that helps inspire, engage, and empower children’s behavioral competencies by helping build lifelong relationship skills and self-worth. The program teaches children how to improve their self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.

When Lauren was 7 years old, she came up with the idea of
How To Be Good For Santa. Five years later, the idea came to life! Her dad helped with designing the educational materials, printing, and everything else that goes along with marketing a business. For this video production, we produced a series of animated explainer videos that targeted various online audiences through crowdfunding, social media, and its website.

For each of the videos, a script was created. From there, we worked with a voiceover and animated each of the scenes. Sound effects and music rounded out the video production.

It’s been a labour of love for this Barrington-based father and daughter…and we were glad to have helped!

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