Chicago Video Production

How to Increase Revenue with Video

In today’s digital age, video content is no longer just an option; it’s an essential tool for businesses looking to increase their revenue. Videos can be highly effective in capturing an audience’s attention, engaging them, and increasing your bottom line. They can also improve your SEO, increase brand awareness, and humanize your brand. In this blog post, we’ll explore how businesses can leverage video to increase their revenue.

1. Define Your Goals
Before you start creating video content, it’s essential to define your goals. Are you looking to increase sales, generate leads, or improve brand awareness? Understanding your objectives will help you tailor your video content to achieve those goals.

2. Know Your Audience
Understanding your target audience is crucial for creating effective video content. Consider their demographics, interests, and pain points. This information will help you create content that resonates with your audience and drives engagement.

3. Choose the Right Type of Video
Different types of videos serve different purposes. Some common types of videos include:

Product Videos: Showcase your products or services and highlight their features and benefits.
Explainer Videos: Explain complex concepts or processes in a simple and engaging way.
Testimonials and Case Studies: Let your satisfied customers do the talking and share their positive experiences.
Behind-the-Scenes Videos: Offer a glimpse into your company’s culture and values.
Educational or How-To Videos: Provide valuable information or teach your audience something new.

4. Create High-Quality Content
High-quality content is essential for capturing and retaining your audience’s attention. Having well-planned video content with great production value helps keep your video content on brand and stops people from scrolling.

5. Optimize Your Videos for SEO
Optimizing your videos for search engines can help increase their visibility and drive more traffic to your website. Some tips for video SEO include:

Use Keywords: Use relevant keywords in your video title, description, and tags.
Add Transcriptions: Include a transcription of your video to make it more accessible and improve SEO.
Custom Thumbnails: Use custom thumbnails that accurately represent your video’s content and entice viewers to click.

6. Promote Your Videos
Once you’ve created your videos, it’s essential to promote them to reach a wider audience. You can promote your videos on your website, social media platforms, email newsletters, SMS, and other marketing channels. Additionally, consider using paid advertising on platforms like YouTube, TikTok, Instagram, or Facebook to reach a larger audience.

7. Analyze Your Results and Iterate
Finally, it’s crucial to track the performance of your videos and analyze the results. Use analytics tools to monitor metrics like views, engagement, and conversions. Based on your findings, iterate on your video content and strategies to improve performance continuously.

Video content can be a powerful tool for increasing your business’s revenue. By defining your goals, understanding your audience, creating high-quality content, optimizing for SEO, promoting your videos, and analyzing your results, you can leverage the power of video to drive growth and achieve your business objectives.

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The North Face Climb Festival Livestream

After a few years on hiatus, the Psicobloc Master Series returned for its post pandemic debut. Psicobloc (aka Deep Water Soloing) is a form of solo climbing over a deep body of water.

The inquiry came in about three weeks before The North Face Climb Festival Chicago was to start. The tournament organizers wanted to have the competition livestreamed on The North Face’s YouTube channel for the world to watch.

The initial tournament concept was to have the climbing wall on a barge on Lake Michigan, which would be attached to the side of Navy Pier. On its surface, this is an incredible idea and as far as we know, has never been done before. World-renowned climbers from around the globe would come to Chicago and compete. Once we heard about the event plans, we were all in.

In a matter of three short weeks, we pulled off all of the pre-production work needed for the broadcast. All of the graphics were created, site layouts were drawn, and broadcast plans were finalized.

Come the morning of the event, it started pouring rain in Chicago. We arrived at Navy Pier in Chicago to setup for the livestream broadcast and everything became more and more soaked throughout the day. Rain and electronics generally don’t do well together. However, we kept everything going for an amazing broadcast.

We had four hours to setup for the show, which included 5 cameras, a drone, host area, and multiple audio sources throughout the venue. Thanks to our mobile video production studio, setup was a lot simpler because Master Control is always setup and ready to go inside our 24′ studio.

Under a tent, the two show hosts were able to take viewers through the whole event. Winners would also join the hosts for commentary throughout the day.

Our aerial drone stole the show again with it’s beautiful aerial views of the wall, the Chicago skyline, and the golden orange sunset that graced the skyline toward the end of the broadcast.

The livestream totaled a little over five hours of broadcasting from Navy Pier. Our crew of 12 pulled off an amazing broadcast and we’re looking forward to livestreaming more events like this!

Watch the full livestream here:

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How To Use Video For Marketing Your Conference

Video has become a powerful online marketing tool for capturing attention, engaging audiences, and conveying messages effectively. If you’re organizing an upcoming conference, leveraging the power of video marketing can significantly enhance your event’s online marketing reach. In this blog post, we will explore how you can use video to market your conference and create a buzz that attracts attendees, sponsors, and stakeholders.

Create an Engaging Conference Trailer:
Start by producing a captivating conference trailer that highlights the key themes, speakers, and activities of your event. Craft a compelling script, choose dynamic visuals, and incorporate energizing music to create a sense of excitement. Share this trailer across your conference website, social media platforms, and email campaigns to generate interest and anticipation. Click “Main Promo” in the video above to see how we did it! We also produced a series of shorter horizontal and vertical videos to distribute on social media as well.

Introduce Your Speakers:
Video interviews with your conference speakers provide an excellent opportunity to showcase their expertise and generate excitement among potential attendees. Conduct short interviews or ask your speakers to share their thoughts on the conference topics. We recommend these videos be in a vertical format to post on social news feeds and stories. These short videos can offer a glimpse of what attendees can expect and they will build credibility for your event.

Behind-the-Scenes Sneak Peeks:
To build anticipation and engage your audience, create behind-the-scenes videos that give viewers an exclusive look at the conference preparation process. Capture moments such as venue selection, stage setup, speaker rehearsals, or the setup of exhibition booths. Such videos humanize your event, create a personal connection with your audience, and make them feel like they are a part of its journey.

Speaker Teasers:
Release short teaser videos featuring snippets of your speaker’s presentations. We recommend these be in a vertical format for posting on news feeds or stories to give potential attendees a taste of the insightful content they can expect at your conference. Highlight the key takeaways, surprising facts, or intriguing questions your speakers will address, enticing viewers to attend and learn more. And if they can’t attend in-person, its important to offer an online live stream as well. See our article: 7 Tips: How to Plan an Effective Live Stream for Your Next Event.

Testimonials from Past Attendees:
Leverage the power of social proof by creating videos featuring testimonials from previous conference attendees. Ask them to share their experiences, key learnings, and the value they got from attending. These testimonials can instill confidence in potential attendees and provide valuable insights into the benefits of attending your conference.

Event Highlight Reels:
Capture the most exciting moments from your conference and compile them into a visually appealing highlight reel. This video should capture the energy, networking opportunities, and overall experience of the event. Share the highlight reel on social media and your conference website to showcase the vibrant atmosphere and encourage future attendees.

Live Streaming and Digitally Ticked Video On-Demand Recordings:
Consider live streaming keynote presentations, panel discussions, or other significant segments of your conference. This allows remote audiences to participate virtually and increases your event’s accessibility. It can also increase revenue and provide opportunities for sponsors to have their logo receive more exposure. Additionally, record sessions throughout the conference and offer on-demand access to attendees post-event. Provide the VOD option for an additional fee. This enhances the value of attending and provides an opportunity for those who missed out to catch up on valuable content.

Video marketing is a powerful tool to generate excitement, engage audiences, and increase the reach of your upcoming conference. By creating captivating trailers, showcasing speakers, providing behind-the-scenes glimpses, and sharing testimonials, you can create a buzz that attracts attendees and sponsors.

Need help with video marketing and live streaming for your next event? Reach out to us! Embrace the power of video marketing to make your conference an unforgettable experience that participants eagerly anticipate year after year.

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