There's a sense of anticipation in Chicago's Northern suburbs. Northwestern Medicine Lake Forest Hospital is building a brand new, state-of-the-art facility on its Lake Forest campus. The new hospital will provide access to world-class, breakthrough medicine in the region.
What We Made
We were hired to produce a video for the hospital's fundraising gala. Excellence in patient care has always been a pillar at Lake Forest Hospital. During pre-production planning, we discovered the excitement their staff had for the new facility. That excitement came from knowing their new facility would open the door to state-of-the-art medical care and opportunities.
How We Did It
In talking with Northwestern Medicine's staff and Women's Board members, we were able to identify one of the many doctors at Lake Forest Hospital who is pushing the boundaries with technology and medicine. In listening to his story, we learned about an amazing family he had helped through technology at the hospital. In this video, we told their story and talked about how the new facility would provide even more hope for new opportunities in medical care for Chicago's North Shore. Over the course of three days, our crew filmed five interviews and filmed b-roll of the video's main characters and the new facility. We also captured aerial gyro-stabilized HD video with our drone.
How We Delivered It
The video premiered at the hospital's fundraising gala; just weeks before its official grand opening. Over 700 people watched it for the first time. After the video played, a paddle raise brought in $1.4 million, making it the most successful fundraising event in Lake Forest history!