We’ve always been taught from an early age to share…”Share that toy” or “Sharing is caring”. In today’s digital world, sharing is everything. It is the measure of success for many digital campaigns. Video production companies and content marketers are not only asked to create great content but content that will be sharable.
Not only are content marketers looking at video shares but search engines like Google and YouTube are also doing the same. They’re looking at online indicators (number of plays/shares/likes, duration played, etc.) to see which content is important to their online audiences and are adjusting search results based on those indicators. So, if your video isn’t getting shared, no amount of keywording will help. In order to be shared, your video has to be out there.
To get you started, here’s a list of 30 places where you can share your new corporate video: