Augmented Reality Toys // Social Media Commercials

Chicago TV Commercial Video Production

Augmented Reality Toys // Social Media Commercials

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We were hired by a Hong Kong-based toy company to produce two social media commercials for their new augmented reality (AR) floor puzzles.

Chicago Toy Commercial Video Production

One of the toys shows dinosaurs in augmented reality spaces. The other toy shows unicorns. Once you build the puzzle, you can use the toy maker’s mobile device app to see the unicorns or dinosaurs moving around. It’s really quite cool!

During pre-production, we scouted locations to film and worked on casting on-camera talent. Scenes were also storyboarded and a script was written. Both commercials were filmed on the same day.

Chicago Social Media Video Productino

During post production, we color graded, mixed audio, worked with the voiceover, created graphics and edited the two videos together!

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