Palatine Video Production Tag

Chicago nonprofit video production

Erin’s Law // Branding Film

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Erin’s Law is named after childhood sexual assault survivor, author, speaker and activist Erin Merryn. If passed in a particular state, Erin’s Law requires that all public schools implement a prevention-oriented child sexual abuse program for students, school personnel and parents/guardians.

Erin’s Law is a nonprofit organization based in the Chicago area. However, she travels the world testifying to lawmakers. For this video production, Erin wanted a video that helped tell her personal story. We spoke with Erin about the project on Wednesday afternoon and she needed to film the following Monday. In order to have everything come together in time, we needed to do a lot in a short amount of time!

Inverness Video Production

Within a day, we secured a beautiful home in Inverness, IL where we would film Erin’s interview. After a quick creative briefing describing the importance of Erin’s Law, we assembled our crew of six people. Thankfully, Erin has been advocating for childhood sexual abuse for years, so we were able to read articles and watch television appearances to get a better understanding of her personal history, as well as the history of Erin’s Law.

Chicago nonprofit video production

The house we were filming in had a spacious living room that was perfect for interviewing Erin. Our Grip, DP (Director of Photography) and Producer worked together to make sure the lighting in frame was perfect. This involved flags (to block out the sun coming in from windows), multiple lights and putting down heavy blankets on the marble floor to eliminate bouncing reflections. Our hair stylist and makeup artist made sure that Erin looked great but still natural on screen.

Inverness Video Production

Because we had an understanding of Erin’s story from our research, we knew what to show in her nonprofit branding film to achieve a greater impact. Without that research, we would be discovering during the interview instead of being in a deep conversation with meaningful responses. After an hour-long interview, we set up b-roll scenes that we knew we would need; such as the hallway shot and scene of Erin’s actual childhood diary. We then traveled to an elementary school in Palatine, Illinois where we secured permission to film and captured the playground and classroom scenes that appear in the branding film and PSAs. The following week, we met with Erin and her family at their house to have a fun afternoon shooting b-roll together.

Palatine Video Production

During the editing process, we matched Erin’s responses with the plot points we had mapped out before filming. Because we researched and knew the story, we knew exactly where the b-roll scenes would go. After coloring the footage, selecting music, adding sound design and mixing the audio, we delivered the film to Erin. When Erin posted the film on social media and her website, she received a great response. She’s even used it to educate lawmakers! We’re proud that we were able to help Erin tell her story and help her mission to end childhood sexual abuse.

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palatine video production

MisterHomes // Video Branding and Testimonials

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We started planning for this testimonial video production about a year ago. MisterHomes is a real estate agency based in the Northwest Chicago suburb of Palatine, Illinois. However, they service the entire Chicago real estate market. They wanted to increase their suite of videos while educating potential clients about their real estate services.

We developed a video marketing plan that involved the video production of a real estate branding film. After that was created and posted on the company’s website, we produced a series of testimonial videos. They were filmed in Palatine, Schaumburg, and Wadsworth, Illinois over the course of two days. During pre-production, we learned more about each client’s story and really focused in on putting viewers in their shoes through the visuals we filmed and storytelling. All of the videos were edited. We also created a compilation and social media video cutdowns. The series was added to our DVD style streaming menus where a library of videos can be selected and viewed.

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South Barrington Video Production

Erin’s Law PSA

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Erin’s Law is named after childhood sexual assault survivor, author, speaker and activist Erin Merryn. “Erin’s Law” requires that all public schools in each state implement a prevention-oriented child sexual abuse program for students, school personnel and parents/guardians. Erin had seen our video production work online and asked us to produce two PSAs that would air on cable television and social media.

South Barrington Video Production

We received a message Wednesday around 4p asking how quickly we could put together a PSA. We coordinated a home and school to film in, 1 ton lighting truck & grip, Director of Photography, Camera Operator, Audio Operator, Makeup and Hair Stylist all for filming on Monday. The two PSAs were edited, colored, audio mixed, and delivered to the client by 4p the next day!


South Barrington Video Production

Palatine Video Production

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