Virtual reality 360° video production is another way that Chicago brands can communicate their message in a unique way. Especially for nonprofit organizations, the virtual reality technology allows viewers to immerse themselves in an environment and experience the organization through the eyes of a client. With the capability nowadays to stream the 360° video content online via various social media channels, the potential viewing audience increases greatly when compared to the traditional VR goggle viewing experience. We even have the capability of livestreaming (webcasting) live events in 360° virtual reality environments viewable via smartphones, tablets or computer desktops!
For this particular VR 360° video project, we were hired by the Children’s Advocacy Center of North and Northwest Cook County to produce a video that allowed viewers to experience the center through their client’s eyes. In this case, it’s a child. The Children’s Advocacy Center of North and Northwest Cook County has offices in Hoffman Estates, Northbrook and Streamwood. The nonprofit provides healing and support services to children who are abused. After a case of abuse is opened with DCFS or local law enforcement, the child is taken to the Children’s Advocacy Center where a trained forensic interviewer speaks with the child. Funding for the nonprofit center is largely based on private donations. So, philanthropy is crucial to keeping the nonprofit open.
One of the fundraising challenges the nonprofit organization faces is that donors don’t get to see what the process looks like from a child’s perspective. By producing the virtual reality video, we were able to put the donors in the child’s shoes from the time they walk in the front door to the time they sit down with a forensic interviewer.
We worked with the client to develop a script. For the video production, we hired two actors. The forensic interviewer and secretary roles were played by staff members. Field video production took place at the nonprofit organization’s Hoffman Estates location. We used our 3D 360° Virtual Reality 4K Video camera to capture the scenes.
All of the video footage was edited, the 4K cameras were all stitched together, music and titles were added, and the final video production was delivered to the client via the virtual reality goggles. The nonprofit even posted a behind the scenes look and blog article about our video production!