We are very excited to share the branding film we just created for Pavlis Furs! The store is in Arlington Heights, Illinois, which is a Northwest suburb of Chicago. Angelo Pavlis is a fourth-generation furrier. He learned the trade from his father’s training in Kastoria, Greece; which is one of the world’s largest fur manufacturing towns. Each of the designs you’ll see at Pavlis Furs are handcrafted and handmade by Angelo Pavlis and his team of artisans.
We took a storytelling approach with this video and wanted to show viewers the true craftsmanship that goes into creating the designs. We used our DSLR cameras, Glidecam, and Jib to create this video. You’ll see many scenes in black and white, which we believe add to the old world style of the message. As visual storytellers, we couldn’t be more happy with the results. Enjoy!