Evanston Video Production Tag

Chicago nonprofit video production

Children’s Advocacy Center // Fundraising Video


The Children’s Advocacy Center of North & Northwest Cook County provides resources that empower and heal abused children. They also provide resources to help prevent abuse and violence against children.

The nonprofit organization is based in Hoffman Estates with satellite offices in Evanston, Northbrook, and Streamwood. Through forensic interviews conducted in cooperation with local law enforcement authorities, children are able to share their stories of abuse one time in a safe place. The interviews are recorded for investigation and legal purposes. About 400 children are interviewed each year at the The Children’s Advocacy Center. Before this nonprofit organization was founded, children would often have to tell their story of abuse several times in less than ideal settings.

For this video production, the nonprofit wanted to raise money for its aging video recording system. Over the course of one day, we filmed several interviews and b-roll. In this video, we not only wanted to show viewers what the video recording system looked like but also why the system needed to be replaced. So, we used some video footage captured from the system and included it in the video to show the poor audio and video quality they currently get from the system.

After our video was played at the event, the nonprofit raised over $25,000, which exceeded their goal!

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Evanston podiatrist medical web video production in Chicago

Evanston Podiatric Surgeons

Evanston Podiatric Surgeons wanted to connect with potential patients beyond the text and photos on their website. Led by Dr. Tayeb Hussain, the Evanston, Illinois medical practice hired Delack Media Group to produce a web video that would appear on their re-branded website and other social media outlets (including YouTube and Facebook). With their end result in mind, we went with a storytelling approach, interviewing patients and employees at the practice. By hearing the doctors and patients talk about the practice in their own words, we felt the viewer would have a better connection to the message. Dr. Hussain is also part of the North Shore University Health System in Evanston, Illinois. So, we were able to film several scenes on their hospital campus.

Having the video on Google also helped with SEO (Search Engine Optimization). Their website’s Google ranking for “Evanston Podiatrist” stayed at the number one and two slots, but the YouTube video we uploaded bumped out whichever entry was in the #6 position. This gave the medical practice three of the first six Google results for “Evanston Podiatrist”, which greatly increased visibility on the search engine.

Chicago Illinois web video production improved Google ranking for Evanston Podiatrist
Here is how the video appeared on their newly branded website:
Evanston podiatrist medical web video production in Chicago

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