Abe’s Market is an online all natural/eco-friendly/organic marketplace. Sellers throughout the country are able to market their products on the Abe’s Market website, which are then sold and shipped throughout the world. Abe’s Market founders came to us with the vision of wanting to have a live webcast, where their sellers could show their products (in the environment they’re made) and interact online real-time with Abe’s Market internet shoppers.
Delack Media Group coordinated all of the technical production for the webcast, which was broadcast from a home in the Northern suburbs of Chicago. All of the sellers provided their own laptop with internet connection and video conferencing. It was fun to see how each of them were unique in their presentation. Each of the webcasts were approximately two hours in duration. During the webcast, sellers were able to interact with the two show hosts and also with the online internet audience through the Facebook chat module.
For the webcast, we created an animated motion graphics open, using their logo. Our concept was to have the Abe’s Market bear pushing the shopping cart across the screen and then empty out the “Abe’s Market Live!” titling:
In all, we produced 7 live internet streaming webcasts. It was a massive technical production with multiple live video feeds coming into the control room and then out for live internet broadcast. Abe’s Market sales increased during the webcast. The run was such a hit, the website founders have decided to continue the webcast on a frequent basis. Here’s an example of one of the segments:
After the webcast, we edited down all of the seller segments into separate clips and uploaded it to the website’s server. Each seller’s page now has their own video on the Abe’s Market website.