Chicago Video Storytelling Tag

Chicago nonprofit video production

Erin’s Law // Branding Film

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Erin’s Law is named after childhood sexual assault survivor, author, speaker and activist Erin Merryn. If passed in a particular state, Erin’s Law requires that all public schools implement a prevention-oriented child sexual abuse program for students, school personnel and parents/guardians.

Erin’s Law is a nonprofit organization based in the Chicago area. However, she travels the world testifying to lawmakers. For this video production, Erin wanted a video that helped tell her personal story. We spoke with Erin about the project on Wednesday afternoon and she needed to film the following Monday. In order to have everything come together in time, we needed to do a lot in a short amount of time!

Inverness Video Production

Within a day, we secured a beautiful home in Inverness, IL where we would film Erin’s interview. After a quick creative briefing describing the importance of Erin’s Law, we assembled our crew of six people. Thankfully, Erin has been advocating for childhood sexual abuse for years, so we were able to read articles and watch television appearances to get a better understanding of her personal history, as well as the history of Erin’s Law.

Chicago nonprofit video production

The house we were filming in had a spacious living room that was perfect for interviewing Erin. Our Grip, DP (Director of Photography) and Producer worked together to make sure the lighting in frame was perfect. This involved flags (to block out the sun coming in from windows), multiple lights and putting down heavy blankets on the marble floor to eliminate bouncing reflections. Our hair stylist and makeup artist made sure that Erin looked great but still natural on screen.

Inverness Video Production

Because we had an understanding of Erin’s story from our research, we knew what to show in her nonprofit branding film to achieve a greater impact. Without that research, we would be discovering during the interview instead of being in a deep conversation with meaningful responses. After an hour-long interview, we set up b-roll scenes that we knew we would need; such as the hallway shot and scene of Erin’s actual childhood diary. We then traveled to an elementary school in Palatine, Illinois where we secured permission to film and captured the playground and classroom scenes that appear in the branding film and PSAs. The following week, we met with Erin and her family at their house to have a fun afternoon shooting b-roll together.

Palatine Video Production

During the editing process, we matched Erin’s responses with the plot points we had mapped out before filming. Because we researched and knew the story, we knew exactly where the b-roll scenes would go. After coloring the footage, selecting music, adding sound design and mixing the audio, we delivered the film to Erin. When Erin posted the film on social media and her website, she received a great response. She’s even used it to educate lawmakers! We’re proud that we were able to help Erin tell her story and help her mission to end childhood sexual abuse.

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Mokena IL video production

eSutures.com // Branding Film

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eSutures.com is an online medical retailer that matches surplus medical supplies to medical providers who need them. The company’s owner brainstormed the idea after being in the medical sales industry. He noticed excess inventory was just sitting on the shelves of hospitals, doctor’s offices, and other medical facilities. That’s where eSutures.com began!

We wanted to tell their brand’s story so we interviewed several employees during our day of filming. We had two of our Sony A7Sii cameras for maximum flexibility in post color grading. We also filmed b-roll shots around their Mokena, Illinois warehouse, which is quite impressive. When they receive an order, the warehouse fills it. In many cases, the customer receives their product the next morning for surgeries. The rapid pace of their company is amazing and they needed a video to show how they make it happen.

Their video was distributed on social media and also lives on their website.

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Boys & Girls Clubs of Chicago | Courage

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Each year, the Boys & Girls Clubs of Chicago selects students from the Chicago nonprofit’s clubs who exemplify leadership roles in their club and community.

The theme for this year’s event was “Courage Through Perseverance”. As part of the Youth of the Year competition, each candidate writes three essays about specific topics. We came up with the idea to take excerpts from those essays that speak to the event’s theme. Then, we’d film the candidates carrying the Boys & Girls Clubs of Chicago flag through the neighborhoods where their specific club is located.

We filmed for two days with a small video crew, which included a Director of Photography with our new Sony A7Sii camera & 3-axis gimbal (Ronin), Grip, and aerial drone video crew, which is licensed for commercial operation, with the Inspire 1 drone.
Chicago Aerial Drone Video
On a separate day, we recorded the audio soundbites from each of the candidates reading their lines. Post production services included editing, sound design, and coloring. The video was shown at the Youth of the Year Event at Navy Pier in Chicago to 1,000 attendees.

After the event, the video was posted online. The video received 2,000 views in less than 24 hours! Here is one of the comments made on Facebook, which demonstrates the power of video:
Chicago Video Marketing

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