Barrington Video Production Tag

South Barrington TV Commercial Video Production

Derick Dermatology | TV Commercial


As a Chicago video production company, we’re always looking to push the creative envelope. Many would say it’s impossible but we were able to produce a complete TV commercial in Chicago and South Barrington with a cast and crew of 15 people…from concept to delivery…in a month! Here’s how we did it:

Derick Dermatology is a dermatologist with medical offices in the Northwest Chicago suburbs of Arlington Heights, Barrington, Crystal Lake and Lake Zurich. Shortly after the New Year, their team contacted us about producing a commercial in time to air during the 89th Academy Awards Oscars TV broadcast. The deadline for delivery of the TV spot to Comcast was exactly a month from the day we met. To come up with a concept, storyboard, script, assemble a cast and crew of 15 people, scout multiple locations, film, edit, color, and mix all within a month is no easy task but we were of course up to the challenge!

South Barrington TV Commercial Video Production

We had worked with the Derick Dermatology team in the past and they’ve been an amazing partner. Whenever, we’re presented with a short turnaround project, the ability to communicate back and fourth with our clients quickly is paramount to meeting deadlines. The Derick Dermatology team was amazing and were always available any time of the day to quickly make decisions. Given the complexity of this project, we knew that having them as a client again for this short turnaround TV commercial project would be a perfect fit.
TV Commercial Spot Creative Treatment
THE CONCEPT

Our client wanted to launch a new “Live In Your Skin” marketing campaign. It would include a multi-platform approach with digital, broadcast, and print involved. After presenting several concepts to our client, they came up with the idea of wanting to show a potential patient in everyday situations where they were clearly comfortable in their skin. We brainstormed different locations and were limited due to the time of year (January) in Illinois.

Beautiful Chicago Pool TV Commercial

We scouted several potential locations and were able to find a beautiful pool in Chicago, a warehouse space (also in Chicago), and a home in South Barrington where we could film the commercial. A huge thanks to the team at 73 East Lake in Chicago for being so accommodating to our talent and crew and Heidi Seagren of Jameson Sotheby’s International Realty in Barrington who coordinated filming in the South Barrington home.
South Barrington Commercial Video Production

Credit: Peter Thompson Photography

We also worked with our client to cast talent for five on-camera roles. All of the roles were filled in about two weeks.

South Barrington TV Commercial Production

THE TIMELINE

With a month from first meeting to delivery, the turnaround on this project was quick. Within 10 days of our first client meeting, we provided a creative concept, storyboard, potential filming locations, talent selections, and script. After decisions were made at the creative meeting, we worked on finalizing talent contracts and negotiating locations for filming. We also worked with our voiceover talent on voicing the script before filming even occurred. That way, we had that part in the bag already. We filmed everything over a very busy two days. The day after the final shoot, we started on editing. All of the final scenes were selected, tweaked, colored, and sound was mixed. We worked over the weekend to get everything done. Post production was finished in five days.

1/6-First client meeting
1/16-Presented creative concept, filming locations, talent options, and script
1/31 & 2/1-Field Production & Filming
2/6-Final delivery to client

The final spot was then delivered to Comcast for broadcast during the E! Live from the Red Carpet Preview party.

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Chicago crowdfunding video production

How To Be Good For Santa // Crowdfunding Animated Videos

How To Be Good For Santa is an educational program that helps inspire, engage, and empower children’s behavioral competencies by helping build lifelong relationship skills and self-worth. The program teaches children how to improve their self-awareness, self-management, social awareness, relationship skills, and responsible decision-making.

When Lauren was 7 years old, she came up with the idea of
How To Be Good For Santa. Five years later, the idea came to life! Her dad helped with designing the educational materials, printing, and everything else that goes along with marketing a business. For this video production, we produced a series of animated explainer videos that targeted various online audiences through crowdfunding, social media, and its website.

For each of the videos, a script was created. From there, we worked with a voiceover and animated each of the scenes. Sound effects and music rounded out the video production.

It’s been a labour of love for this Barrington-based father and daughter…and we were glad to have helped!

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Video thumbnail for vimeo video - Chicago Video Production Company | Delack Media Group

MisterHomes // Real Estate Profile

Every business has a story to tell. For MisterHomes, its two principals wanted to provide a more personalized real estate experience for their clients. Matt was working for a larger real estate firm. In their branding film, he recalls the time he purchased his first home; an experience he today helps many clients through. His brother-in-law, Dominic, liked to build things and appreciated architecture. In their company branding film, they wanted potential clients to hear their story.
Cary IL Video Production
In one day, we filmed the entire video with our DSLR video cameras, car-mounted GoPro camera, timelapse gear, and 3-axis stabilized gimbal.

In addition to filming in the field, our post production services included motion graphics in After Effects. We animated the company logo, their sales map, and lower third titles.

We also repurposed some of the b-roll we filmed on location and edited it together to use as a video background to the company’s website.

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