From the moment I met with Marlene, the President of Barrington-based Aardvark Web Works, I knew that we’d be able to create a video that creatively explained her business to potential customers. Marlene is very creative and full of energy. So, I wanted to produce a video that matched her personality and the energy that fills the Aardvark Web Works’ office. While sitting in Marlene’s office, she showed me a drawing of an aardvark on the wall. That’s when I immediately knew the concept for her video.
After scripting, the next step was to create a storyboard of the figures. Here’s a screen capture of one of the scenes:
After approval of the storyboard, we added motion signals to each frame:
From there, we added color and shading to the characters. Here are a few concepts we created:
After that, we worked with a professional voiceover, added a music track, and added sound effects to the whole video. Andy the aardvark was born and Sandy the small business owner now has an updated website!
Here’s how the video appeared on their homepage:
This video was also featured on the Barrington Area Library’s Business Blog! See the blog post by clicking here.
UPDATE: Marlene also gave a presentation in Barrington, Illinois about web trends and spoke to the group about the importance of web video. We captured a portion of her speech on an iPhone. In her own words, Marlene describes how big of an impact her new video has on her business: