When Facebook first introduced the ability for brands to publish live video content to their followers, it opened up all sorts of possibilities of what business owners could do. In the past, the ability for brands to communicate with live video to their audiences was a very distant idea only reserved for large television broadcast stations. For nonprofits, Facebook Live allowed them to quickly publish live video content they could previously only dream of doing.
Nonprofits could add a donate button to their page and posts, making it easy for supporters to contribute through a one-page form on their Facebook page or re-direct supporters to the nonprofit’s website by using a “Donate Now” call to action button.
Facebook Fundraisers allowed nonprofits to reach new supporters, engage their online community and get the funding they need to continue their work. Check out the video below to see how it works:
Breakthrough in Live Donations For Nonprofits
Combining the power of Facebook’s Fundraisers Program with its Live capabilities, Facebookannounced it would be expanding the Fundraisers program to include more than 750k nonprofits! In addition to that great news, nonprofits can now add a donate button to Live video events and posts! Think of the endless possibilities-show viewers live video the impact your nonprofit is doing right at that moment AND inspire people to donate!
Steps to Get Started
To get started with Facebook Live, your nonprofits’ Facebook page needs to be verified. Verified pages have a check mark next to their name on their Facebook fan page. To get verified, just CLICK HERE.
If you are a US-based 501(c)(3) nonprofit, sign up here to get access to the Facebook Live donations tool.
If you need help producing an upcoming Facebook Live event, contact us! We can help out with pre-production, content ideas, strategy, production, and distribution. We also consult for out-of-town nonprofits.