Let’s assume that you have an amazing update about your business that you want to tell your Facebook fans about. Believe it or not, there’s actually a science to when you should post that update so that you can get the maximum exposure to your online social media audience.
How do I find out when my Facebook fans are online?
Step 1: From your Facebook fan page’s admin panel, select “Insights”, which is at the top of your screen.
Step 2: In the insights panel, click on “Posts”, which is along the left side edge to view when your fans were last active.
Step 3: You should familiarize yourself with this data. It’s quite valuable. The data shown is for the most recent 1-week period. So, be sure to monitor these numbers over time to determine the best hours to post your content. The times of day are shown in your computer’s local timezone. The spikes on the graph display the peak time(s) for when your Facebook fans are online.
As you can see from the spike in above analytics graph, the majority of fans for this particular page are online around 9p. It’s recommended to post 1-2 hours before your spike time so that you can get maximum exposure for your online social media audience.