So, you’re ready to start creating an online video, right? Well, creating any ol’ video isn’t going to help you either. Some people think that a well-produced video means a green screen and a person in front of it. You’re not a meteorologist doing weather. Besides, it’s so boring!
Just because a company has a video, doesn’t mean the video meets its objectives and targets the audience. We’ve all seen really bad videos. If you’re not going to do it the right way, we recommend waiting until you’re ready. For example, how many times have you gone to a website, looked at the design, and made a decision on whether or not you’d be doing business with them? Same thing goes for a bad video. People get turned off by it. A company may have the best service out there, but if the video is poorly done, you’re probably doing more harm than good.
Video Storytelling is essential
Creating a storytelling video will persuade and motivate consumers to act. One way to create a successful video is to connect with your audience on a more personal level and harness the power of visual storytelling to inspire your clientele. Once you connect on an emotional level, they’ll better understand how you can help them. Watch how we told the story of Delco Financial Group.
Keep it simple
There’s a reason why stories on the news are short. People’s attention spans are shrinking by the minute. The average page visit lasts a little less than a minute if there’s no video. So, make sure you send a clear, concise and memorable message. Watch this animated explainer video we produced that tells their company story in under 1min. 30 sec.
Engage and entertain
There’s a reason why the Old Spice and E*Trade videos are a success. They communicated one idea, added humor and creativity. People are more likely to make that video go viral if they love what they see, which will increase brand awareness and exposure. Here’s a fun animated explainer video we created for a web designer:
The bottom line: Videos can drive traffic to your website. Video drives sales. Videos are SEO friendly. Take advantage of web videos to empower yourself and your business. There has been an unprecedented increase of businesses creating web videos to communicate their message because they know it works. If you think online videos are big now, just wait — because it’s only going to get bigger.