Facebook has been rolling out its Live feature to not only personal pages but also to brands. Facebook Live allows brands to publish live video content directly to their Facebook fan page and follower’s news feeds.
If you’re searching for ideas on how to use Facebook Live’s donation feature, check out some of these examples below and feel free to share your ideas in the comments!
Talk About Your Nonprofit’s Needs
Best Friends Animal Society is a Utah-based National animal welfare organization working to end the killing in America’s shelters. They posted a Facebook Live event on their Facebook page with a donation button. During the event, they raised $800.
Share a Personal Story
Feeding America is a Chicago nonprofit that helps feed America’s hungry through a nationwide network of member food banks. Their goal is to engage our country in the fight to end hunger. During the event, they raised $1,580.
Movember Foundation is a California-based nonprofit that is working to tackle men’s health on a global scale.
Also, be sure to join Facebook’s nonprofit group, where they frequently share live video content from other nonprofits and visit the Facebook nonprofit website to learn more about how your organization can use the online social media platform for maximum impact!